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  • BARMER - Reinterpreting healthcare

    BARMER Cover


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    BARMER is the largest health insurance company in Germany. Through its magazine it also conveys an image of bundled knowledge in healthcare.

    Key data

    Frequency of publication 4 times p.a.
    Base price (1/1 4c page) 48,600 EUR
    Copies sold 6.25 m


    Why choose BARMER?

  • High reader involvement: Healthcare, insurance coverage and services are very important topics to members
  • Very high circulation: 6.25 million copies
  • Excellent profitability with a CPM (Cost-per-Mille) of EUR 8.11
  • BARMER – the member magazine for BARMER

    BARMER Magazine’ is published two to three times a year. The articles it contains are informative and very topical. The magazine is a well-researched guide for:

    • Healthcare
    • Insurance coverage
    • Fitness
    • Nutrition
    • Leisure activities

    Readers of the magazine are highly educated. The monthly household net income is above the national average. The offer will be presented to a readership with purchasing power.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: Publisher's statement | Prices valid from 01.01.2020 | subject to change