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  • BUNTE.de – The No. 1 content destination for women

    BUNTE.de

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    BUNTE.de is the leading digital content destination for women in Germany. At BUNTE.de, we bring together entertaining, inspiring and informative content – the latest news on people and entertainment as well as extensive service topics.

    We always have our finger on the pulse: our growth is down to our committed team, dedication to high quality, technical edge, high degree of editorial expertise and flair for trends in the digital market.

    Main target audience

    Age

    47,0 % 30 - 54 years

    Gender

    68,0 % Women

    Net Income

    56,0 % > 2,500 EUR

    Key data

    Portalname BUNTE.de
    Unique Users 8.77 m1
    Page Impressions 72.23 m2
    Visits 39.59 m3
    Facebook Fans 1.10 m4
    Instagram 263,0004
    Snapchat 4.20 m4
    Video Views 7.85 m4
    1 AGOF ddf 09/20
    2 IVW 10/20
    3 IVW 10/20
    4 January 2020, publisher's statement

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 3,53 34,6 70
    Women 6,67 65,4 129

    Age

    Mill. % Index
    16 - 19 years 0,30 2,9 63
    20 - 29 years 1,24 12,2 88
    30 - 39 years 1,57 15,4 102
    40 - 49 years 1,85 18,1 122
    50 - 59 years 2,51 24,7 128
    60 - 69 years 1,63 16,0 109
    70 and over 1,10 10,8 61

    Education

    Mill. % Index
    A levels, degree 2,13 20,9 101
    No general school-leaving qualifications 0,07 0,6 33
    Secondary school, no information 2,81 27,5 87
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 3,69 36,2 120
    A levels or vocational diploma 1,50 14,7 95

    Net income

    Mill. % Index
    Below 1,000 EUR 0,63 6,2 95
    1,500 up to below 2,000 EUR 1,38 13,6 94
    2,000 up to below 2,500 EUR 1,06 10,4 96
    2,500 up to below 3,000 EUR 1,50 14,7 104
    3,000 EUR and more 4,68 45,9 105
    AGOF ddf, population 16+, 10 2020

    Why BUNTE.de?

  • BUNTE.de is one of the best-known and successful publishing brands in Germany, with a very large fan/user base across all channels.
  • BUNTE.de is the most relevant all-interest offer for women in Germany: approx. 80 articles/day, plus approx. 20 videos and 24 social topics.
  • BUNTE.de offers a membership model with exclusive content and value-added offers.
  • BUNTE.de offers all options for data-driven advertising: comprehensive, binding and sustainable.
  • BUNTE.de
  • Gallery

    Advertise on BUNTE.de

    The most significant and successful magazine for women in Germany, with one of the highest reading duration rates and very high social engagement rates.

    BUNTE.de is modern, innovative and creative. We have a strong and positive brand image, a brand-safe advertising platform and a very attractive target audience.

    The wide range of topics covered on BUNTE.de offers comprehensive cross-industry and cross-topic advertising opportunities.

    Customised, creative concepts guarantee attention. We have a nose for the right topics and make them successful with creativity and thorough analyses – native advertising, influencer marketing or branded content, display or social.

    We offer transparent campaign tracking and conclusive reports.

    Attractive topics on BUNTE.de

    Our topic preview tool will help you to find the right channels, themes or specials for your campaign straight away. Why not try it out today?

    Find topics