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  • BUNTE.de – The No. 1 content destination for women

    BUNTE.de

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    BUNTE.de is the leading digital content destination for women in Germany. At BUNTE.de, we bring together entertaining, inspiring and informative content – the latest news on people and entertainment as well as extensive service topics.

    We always have our finger on the pulse: our growth is down to our committed team, dedication to high quality, technical edge, high degree of editorial expertise and flair for trends in the digital market.

    Main target audience

    Age

    47,0 % 30 - 54 years

    Gender

    68,0 % Women

    Net Income

    56,0 % > 2,500 EUR

    Key data

    Portalname BUNTE.de
    Unique Users 9.34 m
    Visits 41.56 m
    Facebook Fans 1.10 m
    Instagram 263,000
    Snapchat 4.20 m
    Video Views 7.85 m

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 3,31 32,0 65
    Women 7,03 68,0 134

    Age

    Mill. % Index
    20 - 29 years 1,34 13,0 92
    30 - 39 years 1,63 15,8 106
    40 - 49 years 2,00 19,4 126
    50 - 59 years 2,51 24,3 127
    60 - 69 years 1,61 15,5 108
    70 and over 0,93 9,0 51

    Education

    Mill. % Index
    A levels, degree 2,10 20,3 101
    No general school-leaving qualifications 0,07 0,7 33
    Secondary school, no information 2,86 27,6 85
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 3,73 36,0 119
    A levels or vocational diploma 1,59 15,3 102

    Net income

    Mill. % Index
    Below 1,000 EUR 0,69 6,7 91
    1,500 up to below 2,000 EUR 1,41 13,6 93
    2,000 up to below 2,500 EUR 1,10 10,6 93
    2,500 up to below 3,000 EUR 1,48 14,3 105
    3,000 EUR and more 4,66 45,1 107

    Why BUNTE.de?

  • BUNTE.de is one of the best-known and successful publishing brands in Germany, with a very large fan/user base across all channels.
  • BUNTE.de is the most relevant all-interest offer for women in Germany: approx. 80 articles/day, plus approx. 20 videos and 24 social topics.
  • BUNTE.de offers a membership model with exclusive content and value-added offers.
  • BUNTE.de offers all options for data-driven advertising: comprehensive, binding and sustainable.
  • BUNTE.de
  • Gallery

    Advertise on BUNTE.de

    The most significant and successful magazine for women in Germany, with one of the highest reading duration rates and very high social engagement rates.

    BUNTE.de is modern, innovative and creative. We have a strong and positive brand image, a brand-safe advertising platform and a very attractive target audience.

    The wide range of topics covered on BUNTE.de offers comprehensive cross-industry and cross-topic advertising opportunities.

    Customised, creative concepts guarantee attention. We have a nose for the right topics and make them successful with creativity and thorough analyses – native advertising, influencer marketing or branded content, display or social.

    We offer transparent campaign tracking and conclusive reports.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW 12/2019 | Social Media: January 2020, publisher's statement | detailed user profile AGOF ddf 12/19 | subject to change