BUNTE.de – The No. 1 content destination for women

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BUNTE.de is the leading digital content destination for women in Germany. At BUNTE.de, we bring together entertaining, inspiring and informative content – the latest news on people and entertainment as well as extensive service topics.

We always have our finger on the pulse: our growth is down to our committed team, dedication to high quality, technical edge, high degree of editorial expertise and flair for trends in the digital market.

Main target audience

Age

47,0 % 30 - 54 years

Gender

68,0 % Women

Net Income

56,0 % > 2,500 EUR

Key data

Portalname	BUNTE.de
Unique Users	9.34 m
Visits	41.56 m
Facebook Fans	1.10 m
Instagram	263,000
Snapchat	4.20 m
Video Views	7.85 m

Besucherprofil im detail

Gender

	Mill.	%	Index
Men	3,63	32,9	67
Women	7,41	67,1	132

Age

	Mill.	%	Index
20 - 29 years	1,54	14,0	98
30 - 39 years	1,83	16,6	115
40 - 49 years	2,22	20,1	122
50 - 59 years	2,52	22,9	123
60 - 69 years	1,52	13,7	101
70 and over	1,07	9,7	55

Education

	Mill.	%	Index
A levels, degree	2,29	20,7	105
No general school-leaving qualifications	0,08	0,8	34
Secondary school, no information	3,06	27,8	84
Secondary school: secondary school (West Germany)/secondary school (former East Germany)	3,99	36,1	119
A levels or vocational diploma	1,62	14,7	99

Net income

	Mill.	%	Index
Below 1,000 EUR	0,77	7,0	90
1,500 up to below 2,000 EUR	1,55	14,1	92
2,000 up to below 2,500 EUR	1,21	11,0	92
2,500 up to below 3,000 EUR	1,62	14,7	112
3,000 EUR and more	4,75	43,0	107

Why BUNTE.de?

BUNTE.de is one of the best-known and successful publishing brands in Germany, with a very large fan/user base across all channels.

BUNTE.de is the most relevant all-interest offer for women in Germany: approx. 80 articles/day, plus approx. 20 videos and 24 social topics.

BUNTE.de offers a membership model with exclusive content and value-added offers.

BUNTE.de offers all options for data-driven advertising: comprehensive, binding and sustainable.

BUNTE.de

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The most significant and successful magazine for women in Germany, with one of the highest reading duration rates and very high social engagement rates.

BUNTE.de is modern, innovative and creative. We have a strong and positive brand image, a brand-safe advertising platform and a very attractive target audience.

The wide range of topics covered on BUNTE.de offers comprehensive cross-industry and cross-topic advertising opportunities.

Customised, creative concepts guarantee attention. We have a nose for the right topics and make them successful with creativity and thorough analyses – native advertising, influencer marketing or branded content, display or social.

We offer transparent campaign tracking and conclusive reports.

BCN Digital Rates 2019

Suitable topics and/or platforms

Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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Sources: IVW 12/2019 | Social Media: January 2020, publisher's statement | detailed user profile AGOF ddf 12/19 | subject to change

Brand BUNTE

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