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  • burda style Online – a love brand

    burdastyle.de

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    burda style Online is the go-to online platform for all fashion & DIY fans, offering the perfect blend of content, community and commerce!

    Main target audience

    Age

    37,0 % 20 - 39 years

    Gender

    77,0 % Women

    Net Income

    53,0 % > 2,500 EUR

    Education

    22,0 % University degree (daily digital facts)

    Key data

    Portalname burda style Online
    Unique Users 60,000
    Page Impressions 300,000
    Visits 108,000
    Newsletter Subscribers Standalone 26,616
    Facebook Fans 164,865
    Instagram 41,425
    Pinterest 89,770
    Youtube 12,970

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,01 18,6 38
    Women 0,05 81,4 160

    Age

    Mill. % Index
    20 - 29 years 0,01 16,4 115
    30 - 39 years 0,01 20,0 139
    40 - 49 years 0,01 10,9 67
    50 - 59 years 0,01 23,1 124
    60 - 69 years 0,01 16,0 117
    70 and over 0,01 11,7 66

    Education

    Mill. % Index
    A levels, degree 0,01 25,2 128
    No general school-leaving qualifications 0,00 0,1 4
    Secondary school, no information 0,02 29,0 88
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,02 29,4 98
    A levels or vocational diploma 0,01 16,4 111

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 9,8 126
    1,500 up to below 2,000 EUR 0,01 15,3 97
    2,000 up to below 2,500 EUR 0,01 10,3 90
    2,500 up to below 3,000 EUR 0,01 8,7 64
    3,000 EUR and more 0,02 41,4 104

    Why burda style Online?

  • Thanks to its high quality standards, burda style Online offers an attractive advertising environment.
  • High hit accuracy for top target audiences.
  • Keeping things moving: in addition to text and photos, we are focusing more and more on video formats.
  • burda style Online is compatible with mobile devices, so our users can access it anytime and anywhere!
  • burda style Online
  • Gallery

    Advertise on burda style Online

    burda style Online provides fashion and sewing fans, experts and beginners alike, with inspiration, materials, instructions, tips and tricks. The content is presented in a professional way, complete with video tutorials and sewing videos!

    The interactive community enables the international users to exchange views on all things fashion, trends and patterns and help each other with DIY tips.

    The online shop offers more than 7,000 burda sewing patterns to order or download, sewing tools and the complete burda style magazine portfolio, including special editions.

    Of course, burda style Online is also available on mobile devices, allowing users access anytime, anywhere. We also give burda style fans daily updates via our social media channels (Facebook, Instagram, Twitter, Pinterest, Snapchat and YouTube).

    burda style’s online presence offers a variety of advertising forms, and the recent relaunch has added even more options to prominently present advertising:

    • Display Advertising
    • Native Advertising
    • Advertorial
    • Contest
    • Advent calendar
    • Newsletter

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW 05/2019 | Social Media: May 2019, publisher's statement | Key target group: Google Analytics 05/2019 | subject to change