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  • CHIP - The digital world in a nutshell

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    AD SERVICE

    Doris Braß

    Ad Service / Placement

    Arabellastrasse 27

    Deutschland

    CHIP regularly visits research and development laboratories from across the industry and presents the industry’s visions to its readers. Accordingly, our in-house CHIP Test Centre examines how well these visions are translated into concrete products. CHIP’s advice articles show users the best and safest ways to use these products and provide solutions to any questions readers might have.

    CHIP is the reader’s guide to the digital world.

    Main target audience

    Age

    62,0 % 20 - 49 years

    Gender

    89,0 % Men

    Net Income

    57,0 % > 3,000 EUR

    Education

    51,0 % A levels, degree (ma), A levels, no degree (ma)

    Key data

    Frequency of publication monthly
    Publication date Friday
    Copy price 7.40 EUR
    Base price (1/1 4c page) 18,500 EUR
    Copies sold 127,870
    Total readership 1.52 m
    Editorship Josef Reitberger

    Detailed readership profile

    Gender

    Mill. % Index
    Men 1,34 88,5 179
    Women 0,17 11,5 23

    Age

    Mill. % Index
    14 - 19 years 0,20 13,5 199
    20 - 29 years 0,38 24,8 181
    30 - 39 years 0,31 20,4 141
    40 - 49 years 0,26 16,9 113
    50 - 59 years 0,26 17,3 92
    60 - 69 years 0,09 5,8 41
    70 and over 0,02 1,3 8

    Education

    Mill. % Index
    Comprehensive school 0,11 7,2 170
    Secondary school, no professional training 0,08 5,2 69
    Secondary school, professional training 0,16 10,7 41
    Secondary school, no A levels 0,40 26,1 87
    A levels, no degree 0,33 22,0 153
    A levels, degree 0,43 28,6 163

    Net income

    Mill. % Index
    Below 1,000 EUR 0,10 6,3 88
    1,000 up to below 1,250 EUR 0,05 3,1 74
    1,250 up to below 1,500 EUR 0,08 5,0 75
    1,500 up to below 2,000 EUR 0,12 7,6 62
    2,000 up to below 2,500 EUR 0,18 12,0 88
    2,500 up to below 3,000 EUR 0,14 9,3 81
    3,000 EUR and more 0,86 56,7 127

    Deadlines

    Why CHIP?

  • Attractive, affluent target audience with a strong interest in technology and IT.
  • Strong reach with men: 1.54 million readers (ma 2019 I) make this one of Germany’s most widely-circulated men’s magazines.
  • 138,673 copies sold (IVW I/19).
  • Gallery

    (rechte Doppelseite/Hersteller: Renault, Kia, Volkswagen, BMW)

    Advertising in CHIP Magazine

    CHIP is one of Germany’s most prominent digital brands. Thanks to its diverse array of thematic areas – from tests and technology to economics and society - the brand strongly influences the digital lives of its readers.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW II/19 | ma 2019 II | prices valid from 01.01.2019 | subject to change