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  • Das Haus

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    Das Haus is a modern magazine that provides advice on homebuilding, living and better living. The editorial staff covers topics that help readers make their dreams come true, with tips and creative ideas.

    Main target audience

    Age

    46,6 % 40 - 59 years

    Gender

    53,0 % Men

    Net Income

    34,1 % > 4,000 EUR

    Education

    30,9 % Secondary school, no A levels (ma)

    Key data

    Frequency of publication 10 times p.a.
    Publication date Thursday
    Copy price 1.99 EUR
    Base price (1/1 4c page) 44,000 EUR
    Copies sold 796,593
    Total readership 738,510
    Editorship Gaby Miketta

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,39 53,0 107
    Women 0,35 47,0 93

    Age

    Mill. % Index
    14 - 19 years 0,00 0,2 3
    20 - 29 years 0,07 9,8 71
    30 - 39 years 0,09 11,7 81
    40 - 49 years 0,14 18,9 126
    50 - 59 years 0,20 27,7 148
    60 - 69 years 0,15 20,5 145
    70 and over 0,08 11,2 65

    Education

    Mill. % Index
    Comprehensive school 0,00 0,2 4
    Secondary school, no professional training 0,05 6,9 89
    Secondary school, professional training 0,20 27,0 104
    Secondary school, no A levels 0,23 30,9 103
    A levels, no degree 0,10 13,2 92
    A levels, degree 0,16 21,9 125

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 1,1 16
    1,000 up to below 1,250 EUR 0,02 2,0 48
    1,250 up to below 1,500 EUR 0,02 2,1 32
    1,500 up to below 2,000 EUR 0,05 6,4 55
    2,000 up to below 2,500 EUR 0,08 11,4 80
    2,500 up to below 3,000 EUR 0,13 17,7 154
    3,000 EUR and more 0,44 59,3 133

    Deadlines

    Why choose Das Haus?

  • More than 75 per cent of Das Haus readers are middle-aged, yet well-off real estate owners.
  • Das Haus is essentially by subscription only, which makes it especially interesting as a response medium.
  • Das Haus appeals to readers with a high propensity to spend money for a very wide range of products.
  • Gallery

    Advertising in print media of Das Haus

    More than 75 per cent of Das Haus readers are middle-aged, yet well-off real estate owners. The magazine appeals to readers with a high propensity to spend money on a very wide range of products.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/19 | main target audience: ma 2020 I | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change