• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • ELLE Germany – true style

    ELLE Germany Cover 02/18

    Contact

    Find your point of contact
    Find your point of contact

    ELLE Germany is a luxury fashion and lifestyle magazine.

    It is one of 46 worldwide editions, a number that makes ELLE the world's biggest-selling fashion magazine.

    TRUE STYLE: ELLE Germany is a style coach, not a style dictator. ELLE Germany curates trends and inspires perfection at the highest level.

    Main target audience

    Age

    57,0 % 20 - 49 years

    Gender

    85,0 % Women

    Net Income

    75,0 % > 2,500 EUR

    ma 2021 I

    Key data

    Frequency of publication monthly
    Publication date Wednesday
    Copy price 7.00 EUR
    Base price (1/1 4c page) 35,200 EUR1
    Copies sold 89,3992
    Total readership 510,8873
    Editorship Sabine Nedelchev
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,08 14,8 30
    Women 0,44 85,2 168

    Age

    Mill. % Index
    14 - 19 years 0,04 8,6 128
    20 - 29 years 0,08 15,2 112
    30 - 39 years 0,11 22,4 152
    40 - 49 years 0,10 19,2 133
    50 - 59 years 0,12 22,6 120
    60 - 69 years 0,04 7,4 52
    70 and over 0,02 4,5 26

    Education

    Mill. % Index
    Comprehensive school 0,02 4,2 100
    Secondary school, no professional training 0,01 1,9 23
    Secondary school, professional training 0,04 7,2 29
    Secondary school, no A levels 0,15 29,7 99
    A levels, no degree 0,10 19,6 133
    A levels, degree 0,19 37,4 209

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 4,7 74
    1,000 up to below 1,250 EUR 0,01 1,5 37
    1,250 up to below 1,500 EUR 0,01 2,7 44
    1,500 up to below 2,000 EUR 0,03 6,3 51
    2,000 up to below 2,500 EUR 0,05 10,1 79
    2,500 up to below 3,000 EUR 0,05 10,6 91
    3,000 EUR and more 0,33 64,1 137
    ma 2021 Pressemedien I

    Deadlines

    Why ELLE?

  • ELLE Germany is the MARKET LEADER in the high-end women’s magazine segment.
  • 617,020 readers per month (ma 2020 II).
  • As a strong and highly desirable international brand, ELLE offers an attractive environment for advertising.
  • With 7.2 m visits (IVW 06/20), it is also the digital market leader in the German high-end segment.
  • Advertise in ELLE

    As the market leader, ELLE Germany is a must-have in every high-end lifestyle image campaign. Print advertising in ELLE ensures long-lasting relevance in the end consumers’ brand mindscape.

    Attractive topics in ELLE

    Our topic preview tool will help you to find the right channels, themes or specials for your campaign straight away. Why not try it out today?

    Find topics