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  • ELLE DECORATION Germany – Living in true style

    ELLE DECORATION Cover

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    ELLE DECORATION Germany is elegant, modern and style-conscious. It showcases the most beautiful interior styles from around the world and how readers can replicate them in their own homes.

    Main target audience

    Age

    56,0 % 35 - 59 years

    Gender

    92,0 % Women

    Net Income

    61,0 % 3,000 - 10,000 EUR

    Education

    45,0 % A levels or similar, no university degree (AWA), University degree (AWA)

    Key data

    Frequency of publication 6 times p.a.
    Publication date Wednesday
    Copy price 6.50 EUR
    Base price (1/1 4c page) 22,000 EUR
    Copies sold 83,721
    Total readership 596,446
    Editorship Sabine Nedelchev

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,05 8,3 17
    Women 0,55 91,7 181

    Age

    Mill. % Index
    14 - 19 years 0,01 2,3 33
    20 - 29 years 0,05 8,2 59
    30 - 39 years 0,10 17,5 121
    40 - 49 years 0,11 19,0 127
    50 - 59 years 0,15 24,9 133
    60 - 69 years 0,10 16,7 119
    70 and over 0,07 11,4 66

    Education

    Mill. % Index
    Secondary school, no professional training 0,03 4,7 44
    Secondary school, professional training 0,09 14,4 63
    Sixth form college, no A levels 0,22 36,2 98
    A levels or similar, no university degree 0,09 14,5 120
    University degree 0,18 30,3 172

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,1 41
    1,000 up to below 1,250 EUR 0,01 0,9 20
    1,250 up to below 1,500 EUR 0,02 3,8 71
    1,500 up to below 2,000 EUR 0,08 13,6 105
    2,000 up to below 2,500 EUR 0,05 8,1 64
    2,500 up to below 3,000 EUR 0,06 10,2 85
    3,000 EUR and more 0,37 61,4 130

    Deadlines

    Why ELLE DECORATION?

  • Women are the decision-makers in the home: ELLE DECORATION Germany is the high-end interior magazine in Germany with the highest percentage of female readers.
  • ELLE DECORATION Germany has the highest circulation and reach within the German high-end interior magazine segment.
  • As a strong and highly desirable international brand, ELLE DECORATION offers an attractive environment for advertising.
  • Advertise in ELLE DECORATION

    As the market leader, ELLE DECORATION Germany is a must-have in every high-end interior image campaign. Print advertising in ELLE DECORATION ensures long-lasting relevance in the end consumers’ brand mindscape.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/19 | AWA 2019 | prices valid from 01.01.2020 | subject to change