• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • FIT FOR FUN

    fit FOR FUN Key Visual

    Contact

    Find Your Contact Person.
    Find contact person

    FIT FOR is for men and women who valuesports, healthy eating and feeling good. Our readers are active and ambitious, they want to be fit andattractive, they enjoy trying new things and are even ready to spend a lot of money on it.

    The publisher and fitness expert Dr Christine Theiss, the 25-strong team of experts and the editorsmotivate our readers, users and followers to do something for themselves and provide them with allrelevant news on fitness, health, food, lifestyle, beauty and partnerships.

    FIT FOR FUN is the new trailblazer in the field of sustainability - without calling for abstention. Since Issue 03/20 all topics and products in the field of sustainability have been marked with a button.

    Main target audience

    Age

    56,2 % 20–39

    Gender

    58,8 % Women

    Net Income

    57,9 % > EUR 3,000

    Education

    48,4 % Secondary school leaving certificate (ma - German circulation statistics collection body), no degree

    Key data

    Frequency of publication monthly
    Publication date Wednesday
    Copy price 3.80 EUR
    Base price (1/1 4c page) 31,960 EUR
    Copies sold 115,307
    Total readership 982,683

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,41 41,2 84
    Women 0,58 58,8 116

    Age

    Mill. % Index
    14 - 19 years 0,07 7,4 108
    20 - 29 years 0,30 30,7 224
    30 - 39 years 0,25 25,5 176
    40 - 49 years 0,14 14,2 94
    50 - 59 years 0,18 18,0 96
    60 - 69 years 0,03 3,0 22
    70 and over 0,01 1,2 7

    Education

    Mill. % Index
    Comprehensive school 0,04 3,6 85
    Secondary school, no professional training 0,03 2,7 35
    Secondary school, professional training 0,13 13,2 51
    Secondary school, no A levels 0,32 32,1 107
    A levels, no degree 0,22 22,6 157
    A levels, degree 0,25 25,7 147

    Net income

    Mill. % Index
    Below 1,000 EUR 0,05 5,3 74
    1,000 up to below 1,250 EUR 0,02 2,3 53
    1,250 up to below 1,500 EUR 0,04 4,1 63
    1,500 up to below 2,000 EUR 0,08 7,8 67
    2,000 up to below 2,500 EUR 0,10 10,3 72
    2,500 up to below 3,000 EUR 0,12 12,3 107
    3,000 EUR and more 0,57 57,9 130

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why FIT FOR FUN?

  • The brand has a cross-media reach of 3.36 million, more than any other competing title.
  • FIT FOR FUN has been reinventing FITNESS, FOOD and LIFESTYLE daily since 1994.
  • FIT FOR FUN is for men and women.
  • FIT FOR FUN Is not only strong in fitness, but also offers wide-ranging content and settings for health and food customers.
  • Advertise in FIT FOR FUN

    FIT FOR FUN reaches out to people who are active and like to try something new, that's what makes them particularly open for advertising and for your approach.

    With its wide range of media platforms, FIT FOR FUN offers you the best advertising opportunities for cross-media campaigns.

    No other brand offers such individual cross-media campaigns, event and license collaborations and extraordinary ad specials.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW I/20 | maint target audience: ma 2020 I | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change