• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • FOCUS-MONEY - Knowledge is money

    FOCUS MONEY Magazin Cover

    Contact

    Find Your Contact Person.
    Find contact person

    FOCUS-MONEY offers readers a high level of business acumen paired with reliability. Advertisers who choose to advertise in FOCUS-MONEY derive long-term benefit from the trust that economic decision-makers place in this superior brand.

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 4.20 EUR
    Base price (1/1 4c page) 19,450 EUR
    Copies sold 126,031
    Total readership 406,397
    Editorship Frank Pöpsel

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,36 89,0 180
    Women 0,04 11,0 22

    Age

    Mill. % Index
    14 - 19 years 0,02 3,8 56
    20 - 29 years 0,07 17,7 129
    30 - 39 years 0,08 20,1 139
    40 - 49 years 0,07 17,5 116
    50 - 59 years 0,09 22,6 121
    60 - 69 years 0,04 8,8 62
    70 and over 0,04 9,5 55

    Education

    Mill. % Index
    Comprehensive school 0,01 1,4 32
    Secondary school, no professional training 0,01 2,7 35
    Secondary school, professional training 0,03 8,2 32
    Secondary school, no A levels 0,08 20,4 68
    A levels, no degree 0,09 22,9 159
    A levels, degree 0,18 44,4 253

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 3,2 45
    1,000 up to below 1,250 EUR 0,00 1,1 25
    1,250 up to below 1,500 EUR 0,01 2,0 30
    1,500 up to below 2,000 EUR 0,04 9,0 77
    2,000 up to below 2,500 EUR 0,03 7,3 52
    2,500 up to below 3,000 EUR 0,03 8,4 73
    3,000 EUR and more 0,28 69,0 154

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why FOCUS-MONEY?

  • High-quality platform: Focused on the specific topics of economics, politics, business, finance, tax, investment and insurance.
  • Top target audience consisting of opinion leaders and decision-makers.
  • Leading position on the economic magazine market thanks to superior quality as a reader guide.
  • Gallery

    Advertising in the print medium of FOCUS-MONEY

    FOCUS-MONEY is one of the strongest, most credible brands in the highly-competitive market of economic and financial media. This publication, with a reach that exceeds that of pure financial magazines, offers its readers valuable insights into the modern economy. Week after week, FOCUS-MONEY garners the praise of its attractive target audiences, which are the decision-makers in the fields of business and society, with well-researched and useful information, analyses and background information.

    The publication’s broad spectrum of themes, which range from economics, politics, business, finance, tax, law, investment, insurance and telecommunications to automobiles and careers, makes it one of a kind amongst the competition. The business and financial magazine features both information on exciting market and product trends as well as crucial knowledge for personal and professional financial management. The editorial team, with its high level of expertise, inspires a deep trust among readers. This makes FOCUS-MONEY a profitable platform for advertisers. The magazine, and the range of advertisements featured throughout, offer readers a solid sense of orientation.

    As a media brand for business and finance, FOCUS-MONEY offers cross-media access to high-potential target audiences. The brand’s diverse array of offerings include print, online, e-papers and events. This enables FOCUS-MONEY to appeal directly to selected target audiences on all channels.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW I/20 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change