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  • FOCUS READY+ Special


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    It is never too early to think about one's future life. And certainly not a question of age. FOCUS READY+ Special, the magazine for future provision, inspires its readers to prepare for the future regardless of their age. Divided into the categories of "living / home", "living / building" and "financing / insuring", three of the mega-topics of the future of our society are reflected. The FOCUS READY+ editorial team gives feel-good advice and information about individual living dreams, remodelling of the property, concrete advice to make the own four walls sustainable for the future and tailor-made finance tips for retirement planning. Plus: tips and offers from urban and countryside. Because our readership, which we call generation READY+, decides on the basis of their life situation and life experience for the right offer in their region and is ready to invest for it.

    Main target audience


    71,0 % > 40 years

    Net Income

    58,0 % > 3,000 EUR


    47,0 % A levels, degree

    Main target group: ma 2019 II | Best4Planning 2018 III, Index to toal population, target group: FOCUS reader (3.9 m), applies wholeheartedly/rather

    Key data

    Publication date Saturday (with FOCUS)
    Copy price 4.50 EUR
    Base price (1/1 4c page) 19,900 EUR1
    Print Run 240,0002
    1 Prices valid from 01.01.2021
    2 Publisher's statement


    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS

    Advertising in FOCUS READY+ Special

    FOCUS READY+ offers a pinpoint selection of the topics "living / home", "living / building" and "financing / insuring" and captures readers emotionally with local and supra-regional stories and offers. These positive environments create trust in our advice and recommendations.

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