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  • FOCUS Magazine

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    FOCUS addresses the full range of social issues like no other news magazine!

    FOCUS is for people who become curious when the world changes. People who want to shape the future. Optimists who see the change as an opportunity. FOCUS helps its readers make the right decisions in times of change. A modern news magazine can convey more than just news. FOCUS provides facts, not fiction, so readers can make their own minds up. FOCUS reaches a future-oriented, educated, affluent and consumption-driven target group with a wide range of interests.

    Main target audience

    Age

    53,0 % 30 - 59 years

    Gender

    66,0 % Men

    Net Income

    57,0 % > 3.000 EUR

    Education

    47,0 % A levels, degree (ma)

    ma 2020 II

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 4.70 EUR
    Base price (1/1 4c page) 56,900 EUR1
    Copies sold 255,2622
    Total readership 3.47 m3
    Editorship Robert Schneider
    1 Prices valid from 01.01.2020
    2 IVW II/20
    3 ma 2020 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 2,28 65,6 133
    Women 1,19 34,4 68

    Age

    Mill. % Index
    14 - 19 years 0,10 2,8 42
    20 - 29 years 0,38 11,1 82
    30 - 39 years 0,49 14,1 96
    40 - 49 years 0,54 15,6 107
    50 - 59 years 0,82 23,7 126
    60 - 69 years 0,55 15,7 109
    70 and over 0,59 17,0 98

    Education

    Mill. % Index
    Comprehensive school 0,05 1,4 33
    Secondary school, no professional training 0,18 5,2 68
    Secondary school, professional training 0,74 21,3 84
    Secondary school, no A levels 0,85 24,6 82
    A levels, no degree 0,59 17,2 116
    A levels, degree 1,05 30,3 170

    Net income

    Mill. % Index
    Below 1,000 EUR 0,15 4,3 67
    1,000 up to below 1,250 EUR 0,11 3,2 77
    1,250 up to below 1,500 EUR 0,18 5,3 88
    1,500 up to below 2,000 EUR 0,34 9,8 86
    2,000 up to below 2,500 EUR 0,37 10,5 77
    2,500 up to below 3,000 EUR 0,35 10,2 88
    3,000 EUR and more 1,96 56,6 121
    ma 2020 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why FOCUS Magazine?

  • FOCUS sells around 415,000 issues each week in both print and digital form.
  • FOCUS reaches 3.9 million people - An educated, affluent target audience with a wide range of interests and an openness to new products.
  • As one of the most renowned magazines in Germany, FOCUS concentrates on a wide spectrum of important social issues and offers a platform for communication in a highly credible publication.
  • Gallery

    Advertising in FOCUS print media

    • FOCUS brings clarity to complex topics and offers its readers the orientation they need to navigate this fast, digital world.
    • FOCUS incorporates emotional visual language in multi-dimensional stories, and combines unique narratives with high-quality service.
    • Advertisers benefit from the credibility of the FOCUS media brand, which has enjoyed an excellent reputation among its readers for many years. FOCUS offers advertisers from nearly all sectors an attractive platform for successful brand communication.

    Downloads

  • FOCUS Profile
  • Attractive topics in FOCUS

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