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  • FOCUS Magazine

    FOCUS magazine cover

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    FOCUS addresses the full range of social issues like no other news magazine!

    FOCUS is for people who become curious when the world changes. People who want to shape the future. Optimists who see the change as an opportunity. FOCUS helps its readers make the right decisions in times of change. A modern news magazine can convey more than just news. FOCUS provides facts, not fiction, so readers can make their own minds up. FOCUS reaches a future-oriented, educated, affluent and consumption-driven target group with a wide range of interests.

    Main target audience

    Age

    57,0 % 30 - 59 years

    Gender

    69,0 % Men

    Net Income

    58,0 % > 3.000 EUR

    Education

    47,0 % A levels, degree (ma)

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 4.70 EUR
    Base price (1/1 4c page) 56,900 EUR
    Copies sold 328,587
    Total readership 3.30 m
    Editorship Robert Schneider

    Detailed readership profile

    Gender

    Mill. % Index
    Men 2,18 66,2 134
    Women 1,12 33,8 67

    Age

    Mill. % Index
    14 - 19 years 0,10 2,9 43
    20 - 29 years 0,32 9,7 71
    30 - 39 years 0,50 15,2 105
    40 - 49 years 0,59 18,0 120
    50 - 59 years 0,80 24,2 129
    60 - 69 years 0,55 16,7 119
    70 and over 0,44 13,3 78

    Education

    Mill. % Index
    Comprehensive school 0,05 1,4 33
    Secondary school, no professional training 0,13 3,8 49
    Secondary school, professional training 0,69 21,0 81
    Secondary school, no A levels 0,88 26,8 89
    A levels, no degree 0,57 17,1 119
    A levels, degree 0,99 29,9 170

    Net income

    Mill. % Index
    Below 1,000 EUR 0,13 3,9 55
    1,000 up to below 1,250 EUR 0,08 2,4 57
    1,250 up to below 1,500 EUR 0,16 4,7 73
    1,500 up to below 2,000 EUR 0,27 8,2 71
    2,000 up to below 2,500 EUR 0,35 10,7 76
    2,500 up to below 3,000 EUR 0,36 11,0 95
    3,000 EUR and more 1,95 59,0 132

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why FOCUS Magazine?

  • FOCUS sells around 415,000 issues each week in both print and digital form.
  • FOCUS reaches 3.9 million people - An educated, affluent target audience with a wide range of interests and an openness to new products.
  • As one of the most renowned magazines in Germany, FOCUS concentrates on a wide spectrum of important social issues and offers a platform for communication in a highly credible publication.
  • Gallery

    Advertising in FOCUS print media

    • FOCUS brings clarity to complex topics and offers its readers the orientation they need to navigate this fast, digital world.
    • FOCUS incorporates emotional visual language in multi-dimensional stories, and combines unique narratives with high-quality service.
    • Advertisers benefit from the credibility of the FOCUS media brand, which has enjoyed an excellent reputation among its readers for many years. FOCUS offers advertisers from nearly all sectors an attractive platform for successful brand communication.

    Downloads

  • FOCUS Profile
  • Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW I/20 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change