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  • Frau im Trend - Fresh off the press once a week

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    A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. Frau im Trend combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.

    Main target audience

    Age

    66,0 % 40-69 years

    Gender

    93,0 % Women

    Net Income

    70,0 % ≤ 2,000 EUR

    Education

    76,0 % Secondary school, no A levels (ma), A levels, no degree (ma), A levels, degree (ma)

    Key data

    Frequency of publication weekly
    Publication date Friday
    Copy price 1.09 EUR
    Base price (1/1 4c page) 18,730 EUR
    Copies sold 183,528
    Total readership 487,240
    Editorship Maria Sandoval

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 7,0 14
    Women 0,45 93,0 184

    Age

    Mill. % Index
    14 - 19 years 0,00 0,2 3
    20 - 29 years 0,03 5,8 43
    30 - 39 years 0,06 12,6 87
    40 - 49 years 0,07 15,0 100
    50 - 59 years 0,11 22,7 122
    60 - 69 years 0,14 28,1 199
    70 and over 0,08 15,5 90

    Education

    Mill. % Index
    Comprehensive school 0,00 0,2 4
    Secondary school, no professional training 0,06 11,8 152
    Secondary school, professional training 0,18 37,9 146
    Secondary school, no A levels 0,19 38,1 127
    A levels, no degree 0,03 5,2 36
    A levels, degree 0,03 6,8 39

    Net income

    Mill. % Index
    Below 1,000 EUR 0,04 8,2 115
    1,000 up to below 1,250 EUR 0,02 3,5 82
    1,250 up to below 1,500 EUR 0,03 5,8 89
    1,500 up to below 2,000 EUR 0,06 12,5 107
    2,000 up to below 2,500 EUR 0,10 21,3 151
    2,500 up to below 3,000 EUR 0,08 15,7 136
    3,000 EUR and more 0,16 32,9 74

    Deadlines

    Why choose Frau im Trend?

  • One of the biggest circulating weekly magazines for women
  • Number of copies sold greatly exceeds the direct competition (Frau von Heute / Alles für die Frau)
  • One of the best magazines in its segment in terms of economies of scale according to CPM
  • Can be combined with other magazines for a discount, for example with Lisa
  • Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW IV/19 | main target audience: ma 2020 I | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change