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  • Frau im Trend - Fresh off the press once a week

    Frau im Trend Cover

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    A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. Frau im Trend combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.

    Main target audience

    Age

    64,0 % 40 - 69 years

    Gender

    89,0 % Women

    Net Income

    70,0 % ≥ 2,000 EUR

    Education

    69,0 % Secondary school, no A levels (ma), A levels, no degree (ma), A levels, degree (ma)

    ma 2020 II

    Key data

    Frequency of publication weekly
    Publication date Friday
    Copy price 0.99 EUR
    Base price (1/1 4c page) 18,730 EUR1
    Copies sold 187,7652
    Total readership 529,3233
    Editorship Maria Sandoval
    1 Prices valid from 01.01.2020
    2 IVW II/20
    3 ma 2020 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,06 10,6 22
    Women 0,47 89,4 176

    Age

    Mill. % Index
    14 - 19 years 0,01 1,3 20
    20 - 29 years 0,03 5,9 43
    30 - 39 years 0,05 9,1 62
    40 - 49 years 0,07 13,7 94
    50 - 59 years 0,13 23,7 126
    60 - 69 years 0,14 27,0 188
    70 and over 0,10 19,3 112

    Education

    Mill. % Index
    Comprehensive school 0,00 0,7 17
    Secondary school, no professional training 0,07 12,9 167
    Secondary school, professional training 0,19 36,5 144
    Secondary school, no A levels 0,17 32,1 107
    A levels, no degree 0,05 9,5 64
    A levels, degree 0,04 8,3 47

    Net income

    Mill. % Index
    Below 1,000 EUR 0,03 5,5 86
    1,000 up to below 1,250 EUR 0,04 7,5 180
    1,250 up to below 1,500 EUR 0,03 6,3 105
    1,500 up to below 2,000 EUR 0,06 11,0 96
    2,000 up to below 2,500 EUR 0,10 18,4 134
    2,500 up to below 3,000 EUR 0,07 12,4 107
    3,000 EUR and more 0,21 38,9 83
    ma 2020 Pressemedien II

    Deadlines

    Why choose Frau im Trend?

  • One of the biggest circulating weekly magazines for women
  • Number of copies sold greatly exceeds the direct competition (Frau von Heute / Alles für die Frau)
  • One of the best magazines in its segment in terms of economies of scale according to CPM
  • Can be combined with other magazines for a discount, for example with Lisa
  • Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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