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    freundin is the lifestyle companion for the modern woman. It gives its readers everything they need to make their lives more beautiful and convenient: great fashion, beauty, care, good food and a cosy home. It inspires, supports and entertains. And freundin never loses sight of the fact that women are not perfect – and nor do they want to be. It is all about enjoying life.

    Main target audience

    The female readers of freundin is an average of 46.3 years old and therefore the youngest title in the competitive environment. In terms of education, employment and net household income, freundin is well above the average for the population: 73,1 % of female readers have attended secondary or higher education with / without studies. 74 % of the freundin readers are employed and 65,8 % have a HHNE of EUR 3,000 and more. With EUR 3,824 HHNE, the freundin readers are available of an fairly large amount of money. (source: ma 2021 I, women)

    Key data

    Frequency of publication fortnightly
    Publication date Wednesday
    Copy price 3.30 EUR
    Base price (1/1 4c page) 43,100 EUR1
    Copies sold 188,7242
    Total readership 1.75 m3
    Editorship Anke Helle, Mateja Mögel
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,10 5,9 12
    Women 1,64 94,1 186

    Age

    Mill. % Index
    14 - 19 years 0,13 7,2 108
    20 - 29 years 0,22 12,8 94
    30 - 39 years 0,28 16,2 110
    40 - 49 years 0,34 19,4 134
    50 - 59 years 0,41 23,3 124
    60 - 69 years 0,21 11,8 82
    70 and over 0,16 9,2 53

    Education

    Mill. % Index
    Comprehensive school 0,10 5,7 135
    Secondary school, no professional training 0,12 6,7 83
    Secondary school, professional training 0,25 14,1 57
    Secondary school, no A levels 0,71 40,8 135
    A levels, no degree 0,28 15,9 107
    A levels, degree 0,29 16,8 94

    Net income

    Mill. % Index
    Below 1,000 EUR 0,06 3,4 54
    1,000 up to below 1,250 EUR 0,07 4,0 96
    1,250 up to below 1,500 EUR 0,06 3,7 62
    1,500 up to below 2,000 EUR 0,12 6,7 55
    2,000 up to below 2,500 EUR 0,13 7,7 60
    2,500 up to below 3,000 EUR 0,17 9,8 84
    3,000 EUR and more 1,13 64,7 138
    ma 2021 Pressemedien I

    Deadlines

    Why freundin?

  • freundin is one of Germany's best-known women's magazines, and has a strong reach of 1.64 million readers (ma 2021 I)
  • freundin reaches a sought-after target audience every 14 days: active and open-minded women aged 25 and over.
  • freundin is on equal footing with its readers and is valued as a reliable source of inspiration – a perfect environment for brands and products.
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