freundin verbindet

Our two editors-in-chief Mateja Mögel and Anke Helle embody like no other what freundin stands for: We’re better off together! Strong networks, alliances and relationships - friends for short - have never been as important as they are today. Women long for an ally who feels the same way, with all uncertainties, worries and joys. freundin is very close to the life of modern women and shows all the things that make life more beautiful: fashion, beauty, care, good food and of course a home that feels like your own. We want to enjoy life and show that you are not alone. Together we can achieve more. Live better. freundin connects.

Main target audience

The female readers of freundin is an average of 46.3 years old and therefore the youngest title in the competitive environment. In terms of education, employment and net household income, freundin is well above the average for the population: 73,1 % of female readers have attended secondary or higher education with / without studies. 74 % of the freundin readers are employed and 65,8 % have a HHNE of EUR 3,000 and more. With EUR 3,824 HHNE, the freundin readers are available of an fairly large amount of money. (source: ma 2021 I, women)

Key data

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,08	5,3	11
Women	1,49	94,7	187

Age

	Mill.	%	Index
14 - 19 years	0,12	7,8	117
20 - 29 years	0,18	11,8	88
30 - 39 years	0,28	17,7	118
40 - 49 years	0,33	21,2	150
50 - 59 years	0,37	23,7	126
60 - 69 years	0,18	11,8	80
70 and over	0,10	6,3	36

Education

	Mill.	%	Index
Comprehensive school	0,09	5,7	138
Secondary school, no professional training	0,08	5,2	66
Secondary school, professional training	0,19	12,3	51
Secondary school, no A levels	0,66	41,9	139
A levels, no degree	0,33	20,9	139
A levels, degree	0,22	14,0	76

Net income

	Mill.	%	Index
Below 1,000 EUR	0,06	3,6	58
1,000 up to below 1,250 EUR	0,04	2,6	67
1,250 up to below 1,500 EUR	0,05	3,5	62
1,500 up to below 2,000 EUR	0,10	6,6	54
2,000 up to below 2,500 EUR	0,11	7,1	60
2,500 up to below 3,000 EUR	0,16	10,4	92
3,000 EUR and more	1,04	66,2	136

Deadlines

Why freundin?

freundin is one of Germany's best-known women's magazines, and has a strong reach of 1.49 million readers (ma 2021 II)

freundin reaches a sought-after target audience every 14 days: active and open-minded women aged 25 and over.

freundin is on equal footing with its readers and is valued as a reliable source of inspiration – a perfect environment for brands and products.

Gallery

Advertise in freundin

freundin offers special placements (cover pages, context), partial options for advertisements, and ad specials such as supplements, supplementary booklets and stickers, as well as innovative special forms of advertising.

Prices

freundin rates 2021