freundin verbindet

freundin is the lifestyle companion for the modern woman. It gives its readers everything they need to make their lives more beautiful and convenient: great fashion, beauty, care, good food and a cosy home. It inspires, supports and entertains. And freundin never loses sight of the fact that women are not perfect – and nor do they want to be. It is all about enjoying life.

Main target audience

The female readers of freundin is an average of 46.3 years old and therefore the youngest title in the competitive environment. In terms of education, employment and net household income, freundin is well above the average for the population: 73,1 % of female readers have attended secondary or higher education with / without studies. 74 % of the freundin readers are employed and 65,8 % have a HHNE of EUR 3,000 and more. With EUR 3,824 HHNE, the freundin readers are available of an fairly large amount of money. (source: ma 2021 I, women)

Key data

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,10	5,9	12
Women	1,64	94,1	186

Age

	Mill.	%	Index
14 - 19 years	0,13	7,2	108
20 - 29 years	0,22	12,8	94
30 - 39 years	0,28	16,2	110
40 - 49 years	0,34	19,4	134
50 - 59 years	0,41	23,3	124
60 - 69 years	0,21	11,8	82
70 and over	0,16	9,2	53

Education

	Mill.	%	Index
Comprehensive school	0,10	5,7	135
Secondary school, no professional training	0,12	6,7	83
Secondary school, professional training	0,25	14,1	57
Secondary school, no A levels	0,71	40,8	135
A levels, no degree	0,28	15,9	107
A levels, degree	0,29	16,8	94

Net income

	Mill.	%	Index
Below 1,000 EUR	0,06	3,4	54
1,000 up to below 1,250 EUR	0,07	4,0	96
1,250 up to below 1,500 EUR	0,06	3,7	62
1,500 up to below 2,000 EUR	0,12	6,7	55
2,000 up to below 2,500 EUR	0,13	7,7	60
2,500 up to below 3,000 EUR	0,17	9,8	84
3,000 EUR and more	1,13	64,7	138

Deadlines

Why freundin?

freundin is one of Germany's best-known women's magazines, and has a strong reach of 1.64 million readers (ma 2021 I)

freundin reaches a sought-after target audience every 14 days: active and open-minded women aged 25 and over.

freundin is on equal footing with its readers and is valued as a reliable source of inspiration – a perfect environment for brands and products.

Gallery

Advertise in freundin

freundin offers special placements (cover pages, context), partial options for advertisements, and ad specials such as supplements, supplementary booklets and stickers, as well as innovative special forms of advertising.

Prices

freundin rates 2021