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freundin is the lifestyle companion for the modern woman. It gives its readers everything they need to make their lives more beautiful and convenient: great fashion, beauty, care, good food and a cosy home. It inspires, supports and entertains. And freundin never loses sight of the fact that women are not perfect – and nor do they want to be. It is all about enjoying life.
Main target audience
The female readers of freundin is an average of 46.3 years old and therefore the youngest title in the competitive environment. In terms of education, employment and net household income, freundin is well above the average for the population: 73,1 % of female readers have attended secondary or higher education with / without studies. 74 % of the freundin readers are employed and 65,8 % have a HHNE of EUR 3,000 and more. With EUR 3,824 HHNE, the freundin readers are available of an fairly large amount of money. (source: ma 2021 I, women)Key data
Frequency of publication | fortnightly |
Publication date | Wednesday |
Copy price | 3.30 EUR |
Base price (1/1 4c page) | 43,100 EUR1 |
Copies sold | 188,7242 |
Total readership | 1.75 m3 |
Editorship | Anke Helle, Mateja Mögel |
Detailed readership profile
Gender
Mill. | % | Index | |
Men | 0,10 | 5,9 | 12 |
Women | 1,64 | 94,1 | 186 |
Age
Mill. | % | Index | |
14 - 19 years | 0,13 | 7,2 | 108 |
20 - 29 years | 0,22 | 12,8 | 94 |
30 - 39 years | 0,28 | 16,2 | 110 |
40 - 49 years | 0,34 | 19,4 | 134 |
50 - 59 years | 0,41 | 23,3 | 124 |
60 - 69 years | 0,21 | 11,8 | 82 |
70 and over | 0,16 | 9,2 | 53 |
Education
Mill. | % | Index | |
Comprehensive school | 0,10 | 5,7 | 135 |
Secondary school, no professional training | 0,12 | 6,7 | 83 |
Secondary school, professional training | 0,25 | 14,1 | 57 |
Secondary school, no A levels | 0,71 | 40,8 | 135 |
A levels, no degree | 0,28 | 15,9 | 107 |
A levels, degree | 0,29 | 16,8 | 94 |
Net income
Mill. | % | Index | |
Below 1,000 EUR | 0,06 | 3,4 | 54 |
1,000 up to below 1,250 EUR | 0,07 | 4,0 | 96 |
1,250 up to below 1,500 EUR | 0,06 | 3,7 | 62 |
1,500 up to below 2,000 EUR | 0,12 | 6,7 | 55 |
2,000 up to below 2,500 EUR | 0,13 | 7,7 | 60 |
2,500 up to below 3,000 EUR | 0,17 | 9,8 | 84 |
3,000 EUR and more | 1,13 | 64,7 | 138 |
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