FREUNDIN
Our two editors-in-chief Mateja Mögel and Anke Helle embody like no other what freundin stands for: We’re better off together! Strong networks, alliances and relationships - friends for short - have never been as important as they are today. Women long for an ally who feels the same way, with all uncertainties, worries and joys. freundin is very close to the life of modern women and shows all the things that make life more beautiful: fashion, beauty, care, good food and of course a home that feels like your own. We want to enjoy life and show that you are not alone. Together we can achieve more. Live better. FREUNDIN connects.
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Find your point of contactMain target audience
FREUNDIN readers are 47.0 years old on average, making it the youngest title in the competitive field. In terms of education, occupation and net household income, FREUNDIN is way out in front: 80% of FREUNDIN readers have attended secondary school or college/without studying. 79% of FREUNDIN readers are in training or employment. With an average HHNE of EUR 3,910, they have a high income. (Source ma 2023 II, women)
Key data
Frequency of publication | fortnightly |
Publication date | Wednesday |
Base price (1/1 4c page) | 49,000 EUR1 |
Copies sold | 184,3632 |
Total readership | 1.37 m3 |
Editorship | Anke Helle, Mateja Mögel |
Detailed readership profile
Gender
Mill. | % | Index | |
Men | 0,09 | 6,9 | 14 |
Women | 1,28 | 93,1 | 184 |
Age
Mill. | % | Index | |
14 - 19 years | 0,07 | 5,2 | 80 |
20 - 29 years | 0,18 | 13,2 | 101 |
30 - 39 years | 0,24 | 17,7 | 117 |
40 - 49 years | 0,25 | 18,1 | 130 |
50 - 59 years | 0,31 | 22,8 | 125 |
60 - 69 years | 0,17 | 12,3 | 80 |
70 and over | 0,15 | 10,7 | 60 |
Education
Mill. | % | Index | |
Comprehensive school | 0,04 | 3,3 | 78 |
Secondary school, no professional training | 0,06 | 4,6 | 70 |
Secondary school, professional training | 0,17 | 12,2 | 52 |
Secondary school, no A levels | 0,52 | 38,1 | 129 |
A levels, no degree | 0,27 | 19,7 | 113 |
A levels, degree | 0,30 | 22,2 | 118 |
Net income
Mill. | % | Index | |
Below 1,000 EUR | 0,04 | 3,1 | 54 |
1,000 up to below 1,250 EUR | 0,06 | 4,7 | 133 |
1,250 up to below 1,500 EUR | 0,03 | 2,4 | 55 |
1,500 up to below 2,000 EUR | 0,10 | 7,2 | 66 |
2,000 up to below 2,500 EUR | 0,09 | 6,5 | 57 |
2,500 up to below 3,000 EUR | 0,14 | 10,0 | 88 |
3,000 EUR and more | 0,91 | 66,2 | 126 |
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