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  • freundin - encouraging hapiness

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    freundin is the lifestyle companion for the modern woman. It gives its readers everything they need to make their lives more beautiful and convenient: great fashion, beauty, care, good food and a cosy home. It inspires, supports and entertains. And freundin never loses sight of the fact that women are not perfect – and nor do they want to be. It is all about enjoying life.

    Main target audience

    The readers of freundin is an average of 45.7 years old and therefore the youngest title in the competitive environment. In terms of education, employment and net household income, freundin is well above the average for the population: - 69.7 % of female readers have attended secondary or higher education with / without studies (vs. 62.5 % women overall). - 74.9 % of the freundin readers are employed (vs. 62.9 % women overall) and 58.2 % have a HHNE of EUR 3,000 and more (vs. 44.6 % overall women). - With EUR 3,514 HHNE, the freundin readers are available of an fairly large amount of money. (source: ma 2020 I | women)

    Key data

    Frequency of publication fortnightly
    Publication date Wednesday
    Copy price 3.00 EUR
    Base price (1/1 4c page) 42,400 EUR
    Copies sold 219,314
    Total readership 1.62 m
    Editorship Anke Helle, Mateja Mögel

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,07 4,6 9
    Women 1,54 95,4 188

    Age

    Mill. % Index
    14 - 19 years 0,07 4,3 63
    20 - 29 years 0,22 13,9 101
    30 - 39 years 0,34 21,3 147
    40 - 49 years 0,30 18,5 123
    50 - 59 years 0,35 21,4 115
    60 - 69 years 0,19 12,0 85
    70 and over 0,14 8,6 50

    Education

    Mill. % Index
    Comprehensive school 0,06 3,6 85
    Secondary school, no professional training 0,09 5,3 68
    Secondary school, professional training 0,34 21,2 82
    Secondary school, no A levels 0,64 39,4 131
    A levels, no degree 0,26 16,1 111
    A levels, degree 0,23 14,4 82

    Net income

    Mill. % Index
    Below 1,000 EUR 0,06 4,0 56
    1,000 up to below 1,250 EUR 0,06 3,9 92
    1,250 up to below 1,500 EUR 0,08 4,8 74
    1,500 up to below 2,000 EUR 0,12 7,3 62
    2,000 up to below 2,500 EUR 0,17 10,4 73
    2,500 up to below 3,000 EUR 0,19 12,0 104
    3,000 EUR and more 0,93 57,6 129

    Deadlines

    Why freundin?

  • freundin is one of Germany's best-known women's magazines, and has a strong reach of 1.54 million readers (ma 2020 I)
  • freundin reaches a sought-after target audience every 14 days: active and open-minded women aged 25 and over.
  • freundin is on equal footing with its readers and is valued as a reliable source of inspiration – a perfect environment for brands and products.
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    Advertise in freundin

    freundin offers special placements (cover pages, context), partial options for advertisements, and ad specials such as supplements, supplementary booklets and stickers, as well as innovative special forms of advertising.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/19 | main target audience: ma 2020 I | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change