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  • GUTER RAT - The Independent consumer magazine

    The decisions we have to make as consumers constantly grows more and more complex: From A for accident insurance to Z for zinc deficiency, from understanding an insurance policy to choosing a doctor. Confused consumers search for advice and direction. They often look for good, independent advice before making decisions. The qualified editorial staff at GUTER RAT organise the multitude of information, prioritise and evaluate it and then offer credible, comprehensible advice its readers can use – hence the name, which is German for ‘good advice’. And it comes in a depth that’s sufficient for most consumers.

    Guter Rat Cover

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    Main target audience

    Age

    65,0 % 40 - 69 years

    Gender

    56,0 % Men

    Net Income

    58,0 % > 3,000 EUR

    Education

    68,0 % Sec. School with with/without apprenticeship, A levels, no degree

    ma 2024 I

    Key data

    Frequency of publication monthly
    Publication date Thursday
    Base price (1/1 4c page) 20,200 EUR1
    Copies sold 75,8482
    Total readership 593,8793
    Editorship Stefan Kobus
    1 Prices valid from 01.01.2024
    2 IVW IV/24
    3 ma 2023 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,38 64,5 131
    Women 0,21 35,5 70

    Age

    Mill. % Index
    14 - 19 years 0,00 0,2 4
    20 - 29 years 0,02 3,2 25
    30 - 39 years 0,06 10,5 69
    40 - 49 years 0,09 15,5 112
    50 - 59 years 0,15 26,0 142
    60 - 69 years 0,11 18,7 122
    70 and over 0,15 25,9 145

    Education

    Mill. % Index
    Comprehensive school 0,00 0,2 4
    Secondary school, no professional training 0,01 1,7 25
    Secondary school, professional training 0,14 23,5 101
    Secondary school, no A levels 0,21 35,5 120
    A levels, no degree 0,08 13,4 77
    A levels, degree 0,15 25,7 137

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,2 39
    1,000 up to below 1,250 EUR 0,02 4,1 116
    1,250 up to below 1,500 EUR 0,03 4,4 100
    1,500 up to below 2,000 EUR 0,05 8,1 74
    2,000 up to below 2,500 EUR 0,09 14,3 126
    2,500 up to below 3,000 EUR 0,11 18,9 166
    3,000 EUR and more 0,29 48,0 91
    ma 2023 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why choose GUTER RAT?

  • More than half a million consumers rely on GUTER RAT for good advice every month
  • Provides reliable guidance and clear recommendations, thus creating a credible environment.
  • The independent advice of GUTER RAT assists consumers in making decisions regarding their purchase decision.
  • Advertising in GUTER RAT

    GUTER RAT is the magazine for consumers looking to find answers to questions on household products. The magazine is not for bargain bin shoppers, but for consumers who appreciate a strong price-performance ratio. These active consumers, around one million, purchase and read GUTER RAT. The ideal target audience for advertising your product close to the purchase process. GUTER RAT will place your product right in the middle of the decision-making process in our readers’ heads.