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  • harpersbazaar.de - THE luxury online portal

    harpersbazaar.de

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    Sumptuous pictures and extravagant articles combined with playful inspiration and great service.

    A brand that has traditionally been a barometer of the Zeitgeist and a catalyst of the lifestyle culture and social change now offers the same considerable presence to the digital world.

    Main target audience

    Gender

    80,0 % Women

    Key data

    Portalname harpersbazaar.de
    Unique Users 970,000
    Page Impressions 379,000
    Visits 210,000
    Facebook Fans 347,427
    Instagram 75,500
    Twitter 26,700
    Pinterest 26,737

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,14 18,3 37
    Women 0,60 81,7 161

    Age

    Mill. % Index
    20 - 29 years 0,13 18,2 127
    30 - 39 years 0,13 17,4 120
    40 - 49 years 0,15 20,3 124
    50 - 59 years 0,17 23,4 126
    60 - 69 years 0,07 9,6 70
    70 and over 0,04 4,8 27

    Education

    Mill. % Index
    A levels, degree 0,16 21,2 108
    No general school-leaving qualifications 0,01 1,9 81
    Secondary school, no information 0,15 20,7 63
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,27 36,6 121
    A levels or vocational diploma 0,15 19,6 133

    Net income

    Mill. % Index
    Below 1,000 EUR 0,07 9,4 122
    1,500 up to below 2,000 EUR 0,13 17,1 109
    2,000 up to below 2,500 EUR 0,08 10,6 93
    2,500 up to below 3,000 EUR 0,10 13,6 101
    3,000 EUR and more 0,28 38,4 96

    Why harpersbazaar.de?

  • harpersbazaar.de is the jewel in the crown of online fashion journalism.
  • harpersbazaar.de puts the attractive HARPER'S BAZAAR target audience on the web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • HARPER'S BAZAAR Online
  • Advertise on harpersbazaar.de

    harpersbazaar.de offers 100% brand safety, high-end environments and a pure, luxury and lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW 05/2019 | Social Media: June 2019 (Publisher information) | subject to change