• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • HARPER'S BAZAAR Germany – The spirit of luxury

    HARPER'S BAZAAR Cover

    Contact

    Find Your Contact Person.
    Find contact person

    HARPER'S BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

    Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

    Main target audience

    Age

    59,0 % 20 - 49 years

    Gender

    92,0 % Women

    Net Income

    57,0 % > 3,000 EUR

    Education

    54,0 % A levels or similar, no university degree (AWA), University degree (AWA)

    AWA 2019

    Key data

    Frequency of publication 10 times p.a.
    Publication date Wednesday
    Copy price 7.00 EUR
    Base price (1/1 4c page) 29,000 EUR1
    Copies sold 53,8242
    Total readership 340,6113
    Editorship Kerstin Schneider
    1 Prices valid from 01.01.2020
    2 IVW II/20
    3 AWA 2020

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 9,2 19
    Women 0,31 90,8 179

    Age

    Mill. % Index
    14 - 19 years 0,02 6,9 103
    20 - 29 years 0,08 22,3 165
    30 - 39 years 0,05 14,4 98
    40 - 49 years 0,07 21,0 145
    50 - 59 years 0,06 18,0 95
    60 - 69 years 0,03 8,2 57
    70 and over 0,03 9,2 53

    Education

    Mill. % Index
    Secondary school, no professional training 0,02 5,7 57
    Secondary school, professional training 0,03 10,1 45
    Sixth form college, no A levels 0,12 35,8 96
    A levels or similar, no university degree 0,06 18,3 149
    University degree 0,10 30,1 168

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 4,0 88
    1,000 up to below 1,250 EUR 0,01 4,2 104
    1,250 up to below 1,500 EUR 0,01 2,4 47
    1,500 up to below 2,000 EUR 0,05 13,5 109
    2,000 up to below 2,500 EUR 0,03 8,2 70
    2,500 up to below 3,000 EUR 0,03 8,4 72
    3,000 EUR and more 0,20 59,2 117
    AWA 2020

    Deadlines

    Why HARPER'S BAZAAR?

  • HARPER'S BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.
  • HARPER'S BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).
  • Take a look inside the magazine

    Advertise in HARPER'S BAZAAR

    HARPER'S BAZAAR Germany provides access to Germany's top level and early adopter target audiences with no wastage.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms