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  • HARPER'S BAZAAR Germany – The spirit of luxury

    HARPER'S BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

    Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

    HARPER'S BAZAAR Cover

    Contact

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    Main target audience

    Age

    55,0 % 20 - 49 years

    Gender

    81,0 % Women

    Net Income

    78,0 % > 3,000 EUR

    ma 2023 II

    Key data

    Frequency of publication 11 times p.a.
    Publication date Saturday
    Base price (1/1 4c page) 35,700 EUR1
    Copies sold 54,2592
    Total readership 470,9573
    Editorship Kerstin Schneider
    1 Prices valid from 01.01.2024
    2 IVW IV/23
    3 AWA 2023

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,06 12,7 26
    Women 0,41 87,3 172

    Age

    Mill. % Index
    14 - 19 years 0,03 5,3 82
    20 - 29 years 0,06 12,7 97
    30 - 39 years 0,11 22,8 151
    40 - 49 years 0,09 19,0 137
    50 - 59 years 0,08 17,1 94
    60 - 69 years 0,06 13,7 88
    70 and over 0,04 9,3 53

    Education

    Mill. % Index
    Secondary school, no professional training 0,03 6,6 73
    Secondary school, professional training 0,05 10,7 54
    Sixth form college, no A levels 0,16 33,1 87
    A levels or similar, no university degree 0,08 17,0 128
    University degree 0,15 32,6 164

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 1,3 37
    1,000 up to below 1,250 EUR 0,01 2,9 86
    1,250 up to below 1,500 EUR 0,01 2,4 66
    1,500 up to below 2,000 EUR 0,05 11,0 103
    2,000 up to below 2,500 EUR 0,04 8,7 79
    2,500 up to below 3,000 EUR 0,04 9,1 84
    3,000 EUR and more 0,30 64,7 114
    AWA 2023

    Deadlines

    Why HARPER'S BAZAAR?

  • HARPER'S BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.
  • HARPER'S BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).
  • Take a look inside the magazine

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    Advertise in HARPER'S BAZAAR

    HARPER'S BAZAAR Germany provides access to Germany's top level and early adopter target audiences with no wastage.