• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • HARPER'S BAZAAR Germany – The spirit of luxury

    HARPER'S BAZAAR Cover

    Contact

    Find Your Contact Person.
    Find contact person

    AD SERVICE

    Johanna Gassner

    Ad Service / Placement

    Arabellastrasse 27

    Deutschland

    HARPER'S BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

    Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

    Main target audience

    Age

    59,0 % 20 - 49 years

    Gender

    92,0 % Women

    Net Income

    57,0 % > 3,000 EUR

    Education

    54,0 % A levels or similar, no university degree (AWA), University degree (AWA)

    Key data

    Frequency of publication 10 times p.a.
    Publication date Wednesday
    Copy price 7.00 EUR
    Base price (1/1 4c page) 28,200 EUR
    Copies sold 57,716
    Total readership 297,507
    Editorship Kerstin Schneider

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,04 14,1 29
    Women 0,26 85,9 169

    Age

    Mill. % Index
    14 - 19 years 0,03 9,2 132
    20 - 29 years 0,03 11,5 82
    30 - 39 years 0,08 26,2 186
    40 - 49 years 0,05 16,3 101
    50 - 59 years 0,05 16,7 92
    60 - 69 years 0,03 11,6 87
    70 and over 0,03 8,5 49

    Education

    Mill. % Index
    Secondary school, no professional training 0,00 1,6 15
    Secondary school, professional training 0,03 11,0 47
    Sixth form college, no A levels 0,12 39,1 107
    A levels or similar, no university degree 0,05 15,8 134
    University degree 0,10 32,5 190

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,7 49
    1,000 up to below 1,250 EUR 0,01 4,2 86
    1,250 up to below 1,500 EUR 0,02 6,2 112
    1,500 up to below 2,000 EUR 0,03 9,1 68
    2,000 up to below 2,500 EUR 0,02 5,9 44
    2,500 up to below 3,000 EUR 0,04 11,8 94
    3,000 EUR and more 0,18 60,0 135

    Deadlines

    Why HARPER'S BAZAAR?

  • HARPER'S BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.
  • HARPER'S BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).
  • Take a look inside the magazine

    Advertise in HARPER'S BAZAAR

    HARPER'S BAZAAR Germany provides access to Germany's top level and early adopter target audiences with no wastage.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW II/19 | AWA 2019 | prices valid from 01.01.2019 | subject to change