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  • harpersbazaar.de - THE luxury online portal

    harpersbazaar.de

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    MARKETING

    Joanna-Katharina Wedl

    Senior Brand Manager

    Joanna-Katharina Wedl

    Senior Brand Manager

    Arabellastrasse 27

    Deutschland

    Sumptuous pictures and extravagant articles combined with playful inspiration and great service.

    A brand that has traditionally been a barometer of the Zeitgeist and a catalyst of the lifestyle culture and social change now offers the same considerable presence to the digital world.

    Main target audience

    Gender

    80,0 % Women

    AGOF ddf 12/19

    Key data

    Portalname harpersbazaar.de
    Unique Users 1.10 m1
    Page Impressions 3.24 m2
    Visits 2.82 m3
    Facebook Fans 347,4274
    Instagram 75,5004
    Twitter 26,7004
    Pinterest 26,7374
    1 AGOF ddf 11/20
    2 IVW 11/20
    3 IVW 11/20
    4 June 2019, publisher's statement

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,26 22,5 46
    Women 0,91 77,5 153

    Age

    Mill. % Index
    16 - 19 years 0,06 5,2 113
    20 - 29 years 0,20 17,2 124
    30 - 39 years 0,16 14,1 94
    40 - 49 years 0,20 16,7 113
    50 - 59 years 0,31 26,4 137
    60 - 69 years 0,16 13,9 95
    70 and over 0,08 6,5 37

    Education

    Mill. % Index
    A levels, degree 0,24 20,5 99
    No general school-leaving qualifications 0,01 0,6 32
    Secondary school, no information 0,31 26,3 83
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,44 37,7 125
    A levels or vocational diploma 0,17 14,9 96

    Net income

    Mill. % Index
    Below 1,000 EUR 0,08 7,1 109
    1,500 up to below 2,000 EUR 0,16 14,1 98
    2,000 up to below 2,500 EUR 0,12 10,3 95
    2,500 up to below 3,000 EUR 0,16 13,8 98
    3,000 EUR and more 0,52 44,6 102
    AGOF ddf, population 16+, 11 2020

    Why harpersbazaar.de?

  • harpersbazaar.de is the jewel in the crown of online fashion journalism.
  • harpersbazaar.de puts the attractive HARPER'S BAZAAR target audience on the web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • HARPER'S BAZAAR Online
  • Advertise on harpersbazaar.de

    harpersbazaar.de offers 100% brand safety, high-end environments and a pure, luxury and lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.

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    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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