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Sumptuous pictures and extravagant articles combined with playful inspiration and great service.

A brand that has traditionally been a barometer of the Zeitgeist and a catalyst of the lifestyle culture and social change now offers the same considerable presence to the digital world.

Main target audience

Gender

80,0 % Women

Key data

Portalname	harpersbazaar.de
Unique Users	650,000
Visits	1.37 m
Facebook Fans	347,427
Instagram	75,500
Twitter	26,700
Pinterest	26,737

Besucherprofil im detail

Gender

	Mill.	%	Index
Men	0,14	19,1	39
Women	0,60	80,9	159

Age

	Mill.	%	Index
20 - 29 years	0,15	20,9	147
30 - 39 years	0,12	16,0	111
40 - 49 years	0,14	18,9	115
50 - 59 years	0,19	25,7	138
60 - 69 years	0,07	9,9	72
70 and over	0,03	3,9	22

Education

	Mill.	%	Index
A levels, degree	0,17	23,5	120
No general school-leaving qualifications	0,01	1,0	44
Secondary school, no information	0,18	24,0	72
Secondary school: secondary school (West Germany)/secondary school (former East Germany)	0,25	34,0	113
A levels or vocational diploma	0,13	17,5	119

Net income

	Mill.	%	Index
Below 1,000 EUR	0,06	7,9	102
1,500 up to below 2,000 EUR	0,10	13,8	90
2,000 up to below 2,500 EUR	0,07	9,8	82
2,500 up to below 3,000 EUR	0,11	14,5	110
3,000 EUR and more	0,32	43,6	108

Why harpersbazaar.de?

harpersbazaar.de is the jewel in the crown of online fashion journalism.

harpersbazaar.de puts the attractive HARPER'S BAZAAR target audience on the web.

Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.

HARPER'S BAZAAR Online

Advertise on harpersbazaar.de

harpersbazaar.de offers 100% brand safety, high-end environments and a pure, luxury and lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.

Suitable topics and/or platforms

Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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Sources: IVW 09/2019; visits: desktop 215.581 - mobile: 1.154.978 | Social Media: June 2019 (Publisher information) | detailed user profile AGOF ddf 12/19 | subject to change

Brand HARPER'S BAZAAR

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