• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • InStyle Germany – Every look a style

    InStyle Cover

    Contact

    Find your point of contact
    Find your point of contact

    InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

    The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

    For over 20 years, InStyle has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.

    Main target audience

    Age

    65,5 % 20 - 49 years

    Gender

    92,3 % Women

    Net Income

    79,0 % > 2,500 EUR

    Education

    80,2 % Secondary school, no A levels

    ma 2021 II

    Key data

    Frequency of publication monthly
    Publication date Saturday
    Copy price 4.50 EUR
    Base price (1/1 4c page) 38,000 EUR1
    Copies sold 214,3102
    Total readership 885,6103
    Editorship Kerstin Weng
    1 Prices valid from 01.01.2021
    2 IVW II/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,07 7,7 16
    Women 0,82 92,3 182

    Age

    Mill. % Index
    14 - 19 years 0,11 12,6 190
    20 - 29 years 0,22 24,6 183
    30 - 39 years 0,22 24,4 163
    40 - 49 years 0,15 16,6 117
    50 - 59 years 0,12 13,5 72
    60 - 69 years 0,06 6,6 45
    70 and over 0,02 1,7 10

    Education

    Mill. % Index
    Comprehensive school 0,07 8,3 203
    Secondary school, no professional training 0,03 2,9 37
    Secondary school, professional training 0,07 8,5 35
    Secondary school, no A levels 0,29 33,2 110
    A levels, no degree 0,23 25,7 171
    A levels, degree 0,19 21,4 116

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 2,8 45
    1,000 up to below 1,250 EUR 0,02 2,2 56
    1,250 up to below 1,500 EUR 0,02 2,4 43
    1,500 up to below 2,000 EUR 0,06 6,3 51
    2,000 up to below 2,500 EUR 0,07 7,4 62
    2,500 up to below 3,000 EUR 0,10 10,8 95
    3,000 EUR and more 0,60 68,2 140
    ma 2021 Pressemedien II

    Deadlines

    Why InStyle?

  • InStyle is a stable market leader in the upper premium lifestyle segment.
  • InStyle combines a high-quality image with the joy of consumption.
  • InStyle reaches most lifestyle and shopping affine readers.
  • The appropriate editorial environment strengthens the positive awareness of every marketing statement.
  • InStyle is a strong brand with highest desirability
  • Take a look inside the magazine

    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle

    Advertise in InStyle

    InStyle Germany is a must-have for every lifestyle campaign in Germany.

    Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

    Suitable topics and/or platforms

    Special topics, themed specials and other advertising opportunities are provided by the BCN Topic Preview Tool.

    Find topics and/or platforms