INSTYLE – Every look a style
INSTYLE Germany is the blueprint from which the entire German star style magazine segment was born.
The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.
For over 20 years, INSTYLE has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.
Contact
Find your point of contactMain target audience
Average Age
36.1 years
Gender
94,0 % Women
Average Net Income
4,158 EUR
Education
87,0 % Secondary school
Key data
Frequency of publication | monthly |
Publication date | Saturday |
Base price (1/1 4c page) | 43,000 EUR1 |
Copies sold | 155,5582 |
Total readership | 760,1273 |
Editorship | Sophie Grützner |
Detailed readership profile
Gender
Mill. | % | Index | |
Men | 0,06 | 8,4 | 17 |
Women | 0,70 | 91,6 | 181 |
Age
Mill. | % | Index | |
14 - 19 years | 0,10 | 13,4 | 207 |
20 - 29 years | 0,20 | 26,9 | 206 |
30 - 39 years | 0,19 | 25,5 | 168 |
40 - 49 years | 0,10 | 13,6 | 98 |
50 - 59 years | 0,08 | 10,4 | 57 |
60 - 69 years | 0,07 | 8,7 | 57 |
70 and over | 0,01 | 1,6 | 9 |
Education
Mill. | % | Index | |
Comprehensive school | 0,08 | 10,7 | 256 |
Secondary school, no professional training | 0,02 | 2,5 | 38 |
Secondary school, professional training | 0,05 | 7,2 | 31 |
Secondary school, no A levels | 0,21 | 28,0 | 94 |
A levels, no degree | 0,18 | 23,4 | 135 |
A levels, degree | 0,21 | 28,3 | 150 |
Net income
Mill. | % | Index | |
Below 1,000 EUR | 0,02 | 2,4 | 42 |
1,000 up to below 1,250 EUR | 0,01 | 1,8 | 50 |
1,250 up to below 1,500 EUR | 0,01 | 1,4 | 31 |
1,500 up to below 2,000 EUR | 0,04 | 5,7 | 52 |
2,000 up to below 2,500 EUR | 0,06 | 7,3 | 64 |
2,500 up to below 3,000 EUR | 0,07 | 9,6 | 85 |
3,000 EUR and more | 0,55 | 71,8 | 136 |
Deadlines
Why INSTYLE?
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INSTYLE is a must-have for every lifestyle campaign in Germany.
Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.