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  • InStyle Online – Every look a style to shop

    InStyle.de

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    InStyle Online is all about fashion, beauty, street style, lifestyle and celebrities – all with direct links to the shop.

    What are the stars of the lifestyle scene wearing or using? What are the latest, coolest products on the market?

    InStyle presents the trends and provides immediate access to them. It also does this for the male target audience via its InStyle Men channel.

    Main target audience

    Age

    59,0 % 20 - 49 years

    Gender

    78,0 % Women

    Net Income

    52,0 % > 2,500 EUR

    Education

    22,0 % University degree (daily digital facts)

    Key data

    Portalname InStyle Online
    Page Impressions 5.04 m
    Visits 675,198
    Newsletter Subscribers Standalone 38,685
    Facebook Fans 163,617
    Video Views 52,621

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,50 19,2 39
    Women 2,10 80,8 159

    Age

    Mill. % Index
    20 - 29 years 0,49 19,0 133
    30 - 39 years 0,47 18,0 125
    40 - 49 years 0,59 22,7 138
    50 - 59 years 0,55 21,2 114
    60 - 69 years 0,25 9,7 71
    70 and over 0,12 4,7 26

    Education

    Mill. % Index
    A levels, degree 0,57 22,0 112
    No general school-leaving qualifications 0,04 1,5 62
    Secondary school, no information 0,55 21,3 64
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,98 37,5 124
    A levels or vocational diploma 0,46 17,7 120

    Net income

    Mill. % Index
    Below 1,000 EUR 0,22 8,3 107
    1,500 up to below 2,000 EUR 0,42 16,0 102
    2,000 up to below 2,500 EUR 0,27 10,3 90
    2,500 up to below 3,000 EUR 0,33 12,7 94
    3,000 EUR and more 1,08 41,5 104

    Why InStyle Online?

  • InStyle Online is the digital shopping bible of online lifestyle media brands.
  • InStyle Online puts the sought-after InStyle target audience on the web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • InStyle Online
  • Advertise on InStyle Online

    InStyle Online offers 100% brand safety, high-end environments and a pure, lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: daily digital facts (German speaking population, E 16+, Pot.: 69,31 Mio., Ø month (May, June, July 2018) | daily digital facts 07/18, Basic: 16+ | IVW 07/18 | Facebook, Instagram 22.08.2018 | subject to change