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  • InStyle Online – Every look a style to shop

    InStyle.de

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    InStyle Online is all about fashion, beauty, street style, lifestyle and celebrities – all with direct links to the shop.

    What are the stars of the lifestyle scene wearing or using? What are the latest, coolest products on the market?

    InStyle presents the trends and provides immediate access to them. It also does this for the male target audience via its InStyle Men channel.

    Main target audience

    Age

    59,0 % 20 - 49 years

    Gender

    78,0 % Women

    Net Income

    52,0 % > 2,500 EUR

    Education

    22,0 % University degree (daily digital facts)

    Key data

    Portalname InStyle Online
    Page Impressions 5.04 m
    Visits 675,198
    Newsletter Subscribers Standalone 38,685
    Facebook Fans 163,617
    Video Views 52,621

    Besucherprofil im detail

    Gender

    Mill. % Index
    Männer 0,54 19,0 39
    Frauen 2,32 81,0 159

    Age

    Mill. % Index
    20 - 29 Jahre 0,56 19,6 137
    30 - 39 Jahre 0,54 18,9 131
    40 - 49 Jahre 0,66 23,2 141
    50 - 59 Jahre 0,60 21,1 113
    60 - 69 Jahre 0,24 8,3 61
    70 Jahre und älter 0,13 4,5 25

    Education

    Mill. % Index
    Fach-/Hochschulreife mit Studium 0,67 23,5 120
    Kein allgemeiner Schulabschluss 0,04 1,4 60
    Haupt- bzw. Volksschulabschluss, keine Angabe 0,64 22,4 68
    Weiterführende Schule: Realschule (BRD) / POS (ehem. DDR) 0,98 34,5 114
    Ausbildung: Abitur oder Fachabitur 0,52 18,2 123

    Net income

    Mill. % Index
    Bis unter 1.000 Euro 0,25 8,8 114
    1.500 - unter 2.000 EUR 0,46 16,1 102
    2.000 - unter 2.500 EUR 0,29 10,2 89
    2.500 - unter 3.000 EUR 0,35 12,4 92
    3.000 EUR und mehr 1,17 40,9 102

    Why InStyle Online?

  • InStyle Online is the digital shopping bible of online lifestyle media brands.
  • InStyle Online puts the sought-after InStyle target audience on the web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • InStyle Online
  • Advertise on InStyle Online

    InStyle Online offers 100% brand safety, high-end environments and a pure, lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: daily digital facts (German speaking population, E 16+, Pot.: 69,31 Mio., Ø month (May, June, July 2018) | daily digital facts 07/18, Basic: 16+ | IVW 07/18 | Facebook, Instagram 22.08.2018 | subject to change