InStyle Germany – Every look a style

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InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

For over 20 years, InStyle has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.

Main target audience

Age

67,5 % 20 - 49 years

Gender

98,0 % Women

Net Income

71,4 % > 2,500 EUR

Education

46,5 % A levels, no degree (ma), A levels, degree (ma)

Key data

Frequency of publication	monthly
Publication date	Saturday
Copy price	4.00 EUR
Base price (1/1 4c page)	37,200 EUR
Copies sold	189,849
Total readership	1.13 m
Editorship	Kerstin Weng

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,04	3,5	7
Women	1,09	96,5	191

Age

	Mill.	%	Index
14 - 19 years	0,22	19,1	282
20 - 29 years	0,36	31,6	230
30 - 39 years	0,24	21,6	149
40 - 49 years	0,14	12,1	80
50 - 59 years	0,14	12,8	68
60 - 69 years	0,03	2,5	18
70 and over	0,00	0,4	2

Education

	Mill.	%	Index
Comprehensive school	0,15	13,4	318
Secondary school, no professional training	0,05	4,2	55
Secondary school, professional training	0,07	6,5	25
Secondary school, no A levels	0,39	34,3	114
A levels, no degree	0,26	22,5	156
A levels, degree	0,22	19,1	109

Net income

	Mill.	%	Index
Below 1,000 EUR	0,04	3,9	55
1,000 up to below 1,250 EUR	0,03	2,5	58
1,250 up to below 1,500 EUR	0,04	3,2	48
1,500 up to below 2,000 EUR	0,05	4,4	38
2,000 up to below 2,500 EUR	0,09	8,1	57
2,500 up to below 3,000 EUR	0,14	12,8	111
3,000 EUR and more	0,74	65,2	146

Deadlines

Why InStyle?

InStyle is a stable market leader in the upper premium lifestyle segment.

InStyle combines a high-quality image with the joy of consumption.

InStyle reaches most lifestyle and shopping affine readers.

The appropriate editorial environment strengthens the positive awareness of every marketing statement.

InStyle is a strong brand with highest desirability

Take a look inside the magazine

Advertise in InStyle

InStyle Germany is a must-have for every lifestyle campaign in Germany.

Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

Prices

InStyle prices 2020

Suitable topics and/or platforms

Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

Find topics and/or platforms

Sources: IVW IV/19 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change

Brand InStyle

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