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  • InStyle Germany – Every look a style

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    InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

    The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

    For over 20 years, InStyle has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.

    Main target audience

    Age

    63,9 % 20 - 49 years

    Gender

    96,0 % Women

    Net Income

    71,4 % > 2,500 EUR

    Education

    46,5 % A levels, no degree (ma), A levels, degree (ma)

    ma 2020 II

    Key data

    Frequency of publication monthly
    Publication date Saturday
    Copy price 4.00 EUR
    Base price (1/1 4c page) 37,200 EUR1
    Copies sold 200,9472
    Total readership 946,0483
    Editorship Kerstin Weng
    1 Prices valid from 01.01.2020
    2 IVW II/20
    3 ma 2020 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,04 4,0 8
    Women 0,91 96,0 190

    Age

    Mill. % Index
    14 - 19 years 0,15 15,5 232
    20 - 29 years 0,29 30,4 224
    30 - 39 years 0,18 18,8 127
    40 - 49 years 0,14 14,8 102
    50 - 59 years 0,12 12,9 68
    60 - 69 years 0,06 6,5 45
    70 and over 0,01 1,1 6

    Education

    Mill. % Index
    Comprehensive school 0,11 11,8 282
    Secondary school, no professional training 0,04 4,2 54
    Secondary school, professional training 0,08 8,3 33
    Secondary school, no A levels 0,34 35,6 118
    A levels, no degree 0,18 19,2 130
    A levels, degree 0,20 21,0 117

    Net income

    Mill. % Index
    Below 1,000 EUR 0,03 2,7 43
    1,000 up to below 1,250 EUR 0,02 2,2 54
    1,250 up to below 1,500 EUR 0,03 2,9 49
    1,500 up to below 2,000 EUR 0,04 4,6 40
    2,000 up to below 2,500 EUR 0,12 12,6 92
    2,500 up to below 3,000 EUR 0,12 12,8 110
    3,000 EUR and more 0,59 62,3 133
    ma 2020 Pressemedien II

    Deadlines

    Why InStyle?

  • InStyle is a stable market leader in the upper premium lifestyle segment.
  • InStyle combines a high-quality image with the joy of consumption.
  • InStyle reaches most lifestyle and shopping affine readers.
  • The appropriate editorial environment strengthens the positive awareness of every marketing statement.
  • InStyle is a strong brand with highest desirability
  • Take a look inside the magazine

    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
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    © InStyle
    © InStyle

    Advertise in InStyle

    InStyle Germany is a must-have for every lifestyle campaign in Germany.

    Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

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