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  • InStyle Germany – Every look a style

    InStyle Cover

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    AD SERVICE

    Astrid Goos

    Ad Service / Placement

    Hauptstrasse 127

    Deutschland

    InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

    The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

    InStyle Germany presents hot new trends while also providing the perfect shopping service. InStyle Germany is the ultimate style and shopping bible.

    Main target audience

    Age

    67,5 % 20 - 49 years

    Gender

    98,0 % Women

    Net Income

    71,4 % > 2,500 EUR

    Education

    46,5 % A levels, no degree (ma), A levels, degree (ma)

    Key data

    Frequency of publication monthly
    Publication date Saturday
    Copy price 4.00 EUR
    Base price (1/1 4c page) 36,200 EUR
    Copies sold 229,871
    Total readership 1.12 m
    Editorship Kerstin Weng

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,04 3,2 7
    Women 1,09 96,8 191

    Age

    Mill. % Index
    14 - 19 years 0,16 13,9 205
    20 - 29 years 0,33 29,7 216
    30 - 39 years 0,27 24,4 168
    40 - 49 years 0,15 13,7 91
    50 - 59 years 0,13 11,9 64
    60 - 69 years 0,05 4,8 34
    70 and over 0,02 1,7 10

    Education

    Mill. % Index
    Comprehensive school 0,11 9,7 227
    Secondary school, no professional training 0,05 4,2 55
    Secondary school, professional training 0,10 8,5 33
    Secondary school, no A levels 0,34 30,3 101
    A levels, no degree 0,26 23,1 160
    A levels, degree 0,27 24,2 138

    Net income

    Mill. % Index
    Below 1,000 EUR 0,06 5,2 73
    1,000 up to below 1,250 EUR 0,03 2,4 59
    1,250 up to below 1,500 EUR 0,04 3,5 52
    1,500 up to below 2,000 EUR 0,08 6,7 55
    2,000 up to below 2,500 EUR 0,12 10,8 79
    2,500 up to below 3,000 EUR 0,12 10,6 92
    3,000 EUR and more 0,68 60,8 136

    Deadlines

    Why InStyle?

  • InStyle Germany is a solid market leader in the upper-premium lifestyle segment.
  • InStyle Germany combines a high-end image with a positive consumer attitude.
  • InStyle has a high reach among the lifestyle and shopping-oriented female target audience.
  • Take a look inside the magazine

    Advertise in InStyle

    InStyle Germany is a must-have for every lifestyle campaign in Germany.

    Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW II/19 | ma 2019 II | prices valid from 01.01.2019 | subject to change