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  • InStyle Germany – Every look a style

    InStyle Cover

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    AD SERVICE

    Astrid Wallasch

    Ad Service / Placement

    Hauptstrasse 127

    Deutschland

    InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

    The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

    InStyle Germany presents hot new trends while also providing the perfect shopping service. InStyle Germany is the ultimate style and shopping bible.

    Key data

    Frequency of publication monthly
    Publication date Saturday
    Copy price 4.00 EUR
    Base price (1/1 4c page) 36,200 EUR
    Copies sold 200,611
    Total readership 1.10 m
    Editorship Kerstin Weng

    Detailed readership profile

    Gender

    Mill. % Index
    Männer 0,05 4,3 9
    Frauen 1,05 95,7 189

    Age

    Mill. % Index
    14 - 19 Jahre 0,16 14,8 212
    20 - 29 Jahre 0,36 32,8 235
    30 - 39 Jahre 0,26 24,0 170
    40 - 49 Jahre 0,17 15,8 98
    50 - 59 Jahre 0,09 8,3 45
    60 - 69 Jahre 0,04 3,5 26
    70 Jahre und älter 0,01 0,9 5

    Education

    Mill. % Index
    Schüler in allgemeinbildender Schule 0,10 9,0 206
    Haupt-/ Volksschulabschluß ohne Lehre 0,05 4,4 54
    Haupt-/ Volksschulabschluß mit Lehre 0,09 7,9 30
    Weiterführende Schule ohne Abitur, Mittlere Reife 0,36 32,4 108
    Fach-/Hochschulreife ohne Studium 0,29 26,6 189
    Fach-/Hochschulreife mit Studium 0,22 19,7 115

    Net income

    Mill. % Index
    Bis unter 1.000 Euro 0,07 6,2 82
    1.000 - unter 1.250 Euro 0,03 2,8 65
    1.250 - unter 1.500 EUR 0,04 3,4 47
    1.500 - unter 2.000 EUR 0,10 9,1 72
    2.000 - unter 2.500 EUR 0,13 12,1 84
    2.500 - unter 3.000 EUR 0,12 11,3 100
    3.000 EUR und mehr 0,61 55,1 130

    Deadlines

    Why InStyle?

  • InStyle Germany is a solid market leader in the upper-premium lifestyle segment.
  • InStyle Germany combines a high-end image with a positive consumer attitude.
  • InStyle has a high reach among the lifestyle and shopping-oriented female target audience.
  • Take a look inside the magazine

    Advertise in InStyle

    InStyle Germany is a must-have for every lifestyle campaign in Germany.

    Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/18 | ma 2019 I | prices valid from 01.01.2019 | subject to change