InStyle Germany – Every look a style

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AD SERVICE

Astrid Goos

Ad Service / Placement

Hauptstrasse 127

Deutschland

Telephone

+49 781 84 26 29

E-mail

astrid.goos(at)adtechfactory.com

InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

InStyle Germany presents hot new trends while also providing the perfect shopping service. InStyle Germany is the ultimate style and shopping bible.

Main target audience

Age

67,5 % 20 - 49 years

Gender

98,0 % Women

Net Income

71,4 % > 2,500 EUR

Education

46,5 % A levels, no degree (ma), A levels, degree (ma)

Key data

Frequency of publication	monthly
Publication date	Saturday
Copy price	4.00 EUR
Base price (1/1 4c page)	37,200 EUR
Copies sold	189,849
Total readership	1.12 m
Editorship	Kerstin Weng

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,04	3,2	7
Women	1,09	96,8	191

Age

	Mill.	%	Index
14 - 19 years	0,16	13,9	205
20 - 29 years	0,33	29,7	216
30 - 39 years	0,27	24,4	168
40 - 49 years	0,15	13,7	91
50 - 59 years	0,13	11,9	64
60 - 69 years	0,05	4,8	34
70 and over	0,02	1,7	10

Education

	Mill.	%	Index
Comprehensive school	0,11	9,7	227
Secondary school, no professional training	0,05	4,2	55
Secondary school, professional training	0,10	8,5	33
Secondary school, no A levels	0,34	30,3	101
A levels, no degree	0,26	23,1	160
A levels, degree	0,27	24,2	138

Net income

	Mill.	%	Index
Below 1,000 EUR	0,06	5,2	73
1,000 up to below 1,250 EUR	0,03	2,4	59
1,250 up to below 1,500 EUR	0,04	3,5	52
1,500 up to below 2,000 EUR	0,08	6,7	55
2,000 up to below 2,500 EUR	0,12	10,8	79
2,500 up to below 3,000 EUR	0,12	10,6	92
3,000 EUR and more	0,68	60,8	136

Deadlines

Why InStyle?

InStyle Germany is a solid market leader in the upper-premium lifestyle segment.

InStyle Germany combines a high-end image with a positive consumer attitude.

InStyle has a high reach among the lifestyle and shopping-oriented female target audience.

Take a look inside the magazine

Advertise in InStyle

InStyle Germany is a must-have for every lifestyle campaign in Germany.

Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

Suitable topics and/or platforms

Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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Sources: IVW IV/19 | ma 2019 II | prices valid from 01.01.2020 | subject to change

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