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  • InStyle Germany – Every look a style

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    InStyle Germany is the blueprint from which the entire German star style magazine segment was born.

    The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

    For over 20 years, InStyle has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.

    Main target audience

    Age

    67,5 % 20 - 49 years

    Gender

    98,0 % Women

    Net Income

    71,4 % > 2,500 EUR

    Education

    46,5 % A levels, no degree (ma), A levels, degree (ma)

    Key data

    Frequency of publication monthly
    Publication date Saturday
    Copy price 4.00 EUR
    Base price (1/1 4c page) 37,200 EUR
    Copies sold 189,849
    Total readership 1.13 m
    Editorship Kerstin Weng

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,04 3,5 7
    Women 1,09 96,5 191

    Age

    Mill. % Index
    14 - 19 years 0,22 19,1 282
    20 - 29 years 0,36 31,6 230
    30 - 39 years 0,24 21,6 149
    40 - 49 years 0,14 12,1 80
    50 - 59 years 0,14 12,8 68
    60 - 69 years 0,03 2,5 18
    70 and over 0,00 0,4 2

    Education

    Mill. % Index
    Comprehensive school 0,15 13,4 318
    Secondary school, no professional training 0,05 4,2 55
    Secondary school, professional training 0,07 6,5 25
    Secondary school, no A levels 0,39 34,3 114
    A levels, no degree 0,26 22,5 156
    A levels, degree 0,22 19,1 109

    Net income

    Mill. % Index
    Below 1,000 EUR 0,04 3,9 55
    1,000 up to below 1,250 EUR 0,03 2,5 58
    1,250 up to below 1,500 EUR 0,04 3,2 48
    1,500 up to below 2,000 EUR 0,05 4,4 38
    2,000 up to below 2,500 EUR 0,09 8,1 57
    2,500 up to below 3,000 EUR 0,14 12,8 111
    3,000 EUR and more 0,74 65,2 146

    Deadlines

    Why InStyle?

  • InStyle is a stable market leader in the upper premium lifestyle segment.
  • InStyle combines a high-quality image with the joy of consumption.
  • InStyle reaches most lifestyle and shopping affine readers.
  • The appropriate editorial environment strengthens the positive awareness of every marketing statement.
  • InStyle is a strong brand with highest desirability
  • Take a look inside the magazine

    Advertise in InStyle

    InStyle Germany is a must-have for every lifestyle campaign in Germany.

    Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/19 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change