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  • LEA - as versatile as me!

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    MARKETING

    Janna Lange

    Head of Publisher Management

    Janna Lange

    Head of Publisher Management

    Grosse Elbstrasse 59

    Deutschland

    High utility value characterizes the different topics: chic wearable and affordable fashion ideas, hairstyles for every type, tips from the fields of wellness, diet and nutrition.

    LEA is a guide for health, job and everyday life, offers new recipes for family cooking, leisure and vacation recommendations, entertainment in the form of puzzles, horoscope as well as reports about people today.

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 1.49 EUR
    Base price (1/1 4c page) 10,430 EUR1
    Copies sold 97,5282
    Total readership 376,3083
    Editorship Britta Behrens
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,04 9,4 19
    Women 0,34 90,6 179

    Age

    Mill. % Index
    14 - 19 years 0,02 5,7 85
    20 - 29 years 0,02 6,6 49
    30 - 39 years 0,06 15,3 104
    40 - 49 years 0,07 17,6 121
    50 - 59 years 0,08 20,0 106
    60 - 69 years 0,05 13,3 92
    70 and over 0,08 21,4 124

    Education

    Mill. % Index
    Comprehensive school 0,01 3,2 77
    Secondary school, no professional training 0,04 10,9 134
    Secondary school, professional training 0,08 22,1 89
    Secondary school, no A levels 0,13 34,3 114
    A levels, no degree 0,06 14,6 99
    A levels, degree 0,06 14,8 83

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,6 40
    1,000 up to below 1,250 EUR 0,02 6,3 153
    1,250 up to below 1,500 EUR 0,02 6,6 110
    1,500 up to below 2,000 EUR 0,03 7,4 60
    2,000 up to below 2,500 EUR 0,04 11,7 91
    2,500 up to below 3,000 EUR 0,04 11,7 101
    3,000 EUR and more 0,20 53,7 115
    ma 2021 Pressemedien I

    Deadlines

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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