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  • Lisa Kochen & Backen

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    Lisa Kochen & Backen is the magazine for basic cooking, providing motivation for everyone who wants to cook and enjoy food, yet has limited time. Perfect for families and single people.

    Main target audience

    Age

    70,0 % 30 - 69 years

    Gender

    94,2 % Women

    Net Income

    74,0 % 2,000 EUR

    Education

    72,0 % Apprenticeship (ma), Secondary school (ma)

    Key data

    Frequency of publication 10 times p.a.
    Publication date Wednesday
    Copy price 1.99 EUR
    Base price (1/1 4c page) 14,200 EUR
    Copies sold 66,882
    Total readership 549,201
    Editorship Gaby Höger

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,02 2,9 6
    Women 0,53 97,1 192

    Age

    Mill. % Index
    14 - 19 years 0,02 3,7 54
    20 - 29 years 0,07 13,4 98
    30 - 39 years 0,08 14,4 99
    40 - 49 years 0,08 14,1 94
    50 - 59 years 0,10 18,8 101
    60 - 69 years 0,11 19,4 138
    70 and over 0,09 16,2 94

    Education

    Mill. % Index
    Comprehensive school 0,01 1,8 42
    Secondary school, no professional training 0,03 6,1 79
    Secondary school, professional training 0,18 32,2 123
    Secondary school, no A levels 0,20 36,1 120
    A levels, no degree 0,07 12,4 86
    A levels, degree 0,06 11,4 65

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 3,9 54
    1,000 up to below 1,250 EUR 0,02 4,0 94
    1,250 up to below 1,500 EUR 0,03 4,9 76
    1,500 up to below 2,000 EUR 0,07 11,9 102
    2,000 up to below 2,500 EUR 0,09 16,9 119
    2,500 up to below 3,000 EUR 0,09 15,9 138
    3,000 EUR and more 0,23 42,5 95

    Deadlines

    Express booking possible

    Purchase your ad just two days prior to initial publication.

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    Why choose Lisa Kochen & Backen?

  • Wide reach: 446,000 readers find their inspiration for uncomplicated, yet tasty recipes in every issue (ma 2019 I).
  • High economies of scale: Lisa Kochen & Backen is one of the more affordable food magazines with a CPM of EUR 33.76 (ma 2019 I, basis: women)
  • Attractive advertising medium: Varied and informative food and advice magazine.
  • Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW IV/19 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change