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  • Lisa Wohnen & DEKORIEREN

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    Lisa Wohnen & DEKORIEREN presents the entire world of living every month showing the latest trends in furniture, lively reports on lifestyle, ideas for hosting guests and useful information on other topics such as homebuilding. The Lisa world of living is young and modern, creative and colourful – and full of emotional warmth.

    Main target audience

    Age

    35,8 % 30-49 years

    Gender

    92,7 % Women

    Net Income

    53,1 % > 3,000 EUR

    Education

    34,4 % Secondary school, no A levels (ma)

    Key data

    Frequency of publication monthly
    Publication date Thursday
    Copy price 2.90 EUR
    Base price (1/1 4c page) 14,000 EUR
    Copies sold 121,234
    Total readership 360,883
    Editorship Manfred Heidt

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 7,3 15
    Women 0,33 92,7 183

    Age

    Mill. % Index
    14 - 19 years 0,02 4,4 65
    20 - 29 years 0,05 14,3 104
    30 - 39 years 0,07 20,0 138
    40 - 49 years 0,06 15,8 105
    50 - 59 years 0,07 19,0 102
    60 - 69 years 0,05 14,7 104
    70 and over 0,04 11,7 68

    Education

    Mill. % Index
    Comprehensive school 0,01 3,8 90
    Secondary school, no professional training 0,03 7,4 96
    Secondary school, professional training 0,06 17,0 65
    Secondary school, no A levels 0,12 34,4 114
    A levels, no degree 0,07 19,3 134
    A levels, degree 0,07 18,0 103

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,8 39
    1,000 up to below 1,250 EUR 0,01 3,6 85
    1,250 up to below 1,500 EUR 0,02 6,8 104
    1,500 up to below 2,000 EUR 0,03 9,1 78
    2,000 up to below 2,500 EUR 0,05 14,5 102
    2,500 up to below 3,000 EUR 0,04 10,1 88
    3,000 EUR and more 0,19 53,1 119

    Deadlines

    Why choose Lisa Wohnen & DEKORIEREN?

  • Lisa Wohnen & DEKORIEREN has an enthusiastic, highly attractive readership: Readers are young, with an above-average income and a highly motivated interest in investing in their home, interior design and decoration.
  • Lisa Wohnen & DEKORIEREN has a readership of 0.36 million (ma 2020 I) with 121,234 copies sold (IVW IV/2019).
  • Lisa Wohnen & DEKORIEREN ranks No. 3 in retail sales plus subscriptions.
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    Advertising in print media of Lisa Wohnen & DEKORIEREN

    Lisa Wohnen & DEKORIEREN presents the entire world of living every month, showing the latest trends in furniture, lively reports on lifestyle, ideas for hosting guests and useful information on other topics such as homebuilding and insurance policies, making it ideal for all products for home and living.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/19 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change