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  • Lisa - Makes every day the best of them all!

    Lisa Cover

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    Lisa has established itself as one of the major weekly magazines for women in Germany. Founded in 1994, the magazine has approximately one million readers. Headquartered in Offenburg, Germany, its success can be attributed to its close proximity to its target audience: topics taken directly from the middle of life reflecting authenticity, topics providing service and a high user value and many interactive campaigns, social media projects and word-of-mouth campaigns. The journalistic content establishes the connection to the readers and users.

    Main target audience

    Age

    57,7 % 30 - 59 years

    Gender

    96,6 % Women

    Net Income

    74,0 % > 2,000 EUR

    Education

    71,4 % Secondary school, apprenticeship (ma), Secondary school, no A levels (ma)

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 1.49 EUR
    Base price (1/1 4c page) 19,930 EUR
    Copies sold 193,123
    Total readership 746,117
    Editorship Maria Sandoval

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 4,6 9
    Women 0,71 95,4 188

    Age

    Mill. % Index
    14 - 19 years 0,03 4,5 67
    20 - 29 years 0,09 11,6 85
    30 - 39 years 0,14 18,4 127
    40 - 49 years 0,11 14,9 100
    50 - 59 years 0,14 18,2 97
    60 - 69 years 0,13 17,5 124
    70 and over 0,11 14,8 86

    Education

    Mill. % Index
    Comprehensive school 0,02 3,3 79
    Secondary school, no professional training 0,07 9,2 119
    Secondary school, professional training 0,16 21,5 83
    Secondary school, no A levels 0,36 48,2 161
    A levels, no degree 0,08 11,2 78
    A levels, degree 0,05 6,5 37

    Net income

    Mill. % Index
    Below 1,000 EUR 0,04 6,0 84
    1,000 up to below 1,250 EUR 0,04 5,6 130
    1,250 up to below 1,500 EUR 0,04 5,2 79
    1,500 up to below 2,000 EUR 0,10 12,7 109
    2,000 up to below 2,500 EUR 0,13 17,6 124
    2,500 up to below 3,000 EUR 0,09 12,5 109
    3,000 EUR and more 0,30 40,3 90

    Deadlines

    Why choose Lisa?

  • Lisa has a readership of 900,000 women, making it one of the major weekly magazines for women in Germany.
  • The Lisa brand has been successful for more than 25 years and offers security in media planning.
  • We are continually connected to our readers and users through interactive campaigns in the magazine, on Lisa.de and on the Lisa Facebook page, which provide the magazine with more proximity, topicality and creditability with high journalistic standards.
  • Lisa bundles the strongest digital expertise in the field of advertising and an above-average affinity to the social media networks of its readers.
  • Gallery

    Advertising in Lisa

    Lisa is the clear market leader in the segment of young women’s weekly magazines.Circulation numbers and stability reflect the high quality of Lisa in terms of product layout and in particular journalistic content: Lisa impresses its female readers with a variety of topics, proximity, authenticity and many little tips and inspiring ideas that can transform a normal day into a very special one.

    Lisa... makes every day the best of them all - And this concept connects Lisa to its customers and cooperation partners who have also designed their products and services to simplify everyone’s day and make the best of every day.

    In addition, your customers appreciate the professionalism, innovative strength and spirit of partnership conveyed by Lisa.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW IV/19 | main target audience: ma 2019 II | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change