Lisa has established itself as one of the major weekly magazines for women in Germany. Founded in 1994, the magazine has approximately one million readers. Headquartered in Offenburg, Germany, its success can be attributed to its close proximity to its target audience: topics taken directly from the middle of life reflecting authenticity, topics providing service and a high user value and many interactive campaigns, social media projects and word-of-mouth campaigns. The journalistic content establishes the connection to the readers and users.
57,7 % 30 - 59 years
96,6 % Women
74,0 % > 2,000 EUR
71,4 % Secondary school, apprenticeship (ma), Secondary school, no A levels (ma)
|Frequency of publication||weekly|
|Copy price||1.49 EUR|
|Base price (1/1 4c page)||19,560 EUR|
|14 - 19 years||0,03||3,5||52|
|20 - 29 years||0,09||10,6||77|
|30 - 39 years||0,13||16,0||111|
|40 - 49 years||0,15||18,0||120|
|50 - 59 years||0,19||23,7||127|
|60 - 69 years||0,11||13,7||97|
|70 and over||0,12||14,4||84|
|Secondary school, no professional training||0,06||7,2||94|
|Secondary school, professional training||0,23||27,5||105|
|Secondary school, no A levels||0,36||43,9||146|
|A levels, no degree||0,10||12,1||84|
|A levels, degree||0,05||6,5||37|
|Below 1,000 EUR||0,04||4,5||63|
|1,000 up to below 1,250 EUR||0,03||4,0||96|
|1,250 up to below 1,500 EUR||0,05||5,8||88|
|1,500 up to below 2,000 EUR||0,10||11,6||95|
|2,000 up to below 2,500 EUR||0,14||17,5||129|
|2,500 up to below 3,000 EUR||0,11||13,4||117|
|3,000 EUR and more||0,35||43,1||96|
Lisa is the clear market leader in the segment of young women’s weekly magazines.Circulation numbers and stability reflect the high quality of Lisa in terms of product layout and in particular journalistic content: Lisa impresses its female readers with a variety of topics, proximity, authenticity and many little tips and inspiring ideas that can transform a normal day into a very special one.
Lisa... makes every day the best of them all - And this concept connects Lisa to its customers and cooperation partners who have also designed their products and services to simplify everyone’s day and make the best of every day.
In addition, your customers appreciate the professionalism, innovative strength and spirit of partnership conveyed by Lisa.