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  • Lust auf Genuss

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    Lust auf Genuss is more than just a magazine about enjoying cooking and eating – it also offers inspiration, with 16 pages about lifestyle and living, travelling and more.

    Key data

    Frequency of publication 13 times p.a.
    Publication date Wednesday
    Copy price 4.20 EUR
    Base price (1/1 4c page) 19,400 EUR1
    Copies sold 117,7042
    Total readership 551,8553
    Editorship Anke Krohmer
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 AWA 2020

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,13 22,8 46
    Women 0,43 77,2 152

    Age

    Mill. % Index
    14 - 19 years 0,01 1,6 24
    20 - 29 years 0,03 6,2 46
    30 - 39 years 0,07 12,2 83
    40 - 49 years 0,09 17,1 118
    50 - 59 years 0,14 26,0 138
    60 - 69 years 0,13 23,0 160
    70 and over 0,08 13,8 80

    Education

    Mill. % Index
    Secondary school, no professional training 0,04 7,6 76
    Secondary school, professional training 0,13 23,6 104
    Sixth form college, no A levels 0,23 41,5 112
    A levels or similar, no university degree 0,06 11,0 90
    University degree 0,09 16,2 91

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 0,9 21
    1,000 up to below 1,250 EUR 0,02 2,8 68
    1,250 up to below 1,500 EUR 0,02 2,8 55
    1,500 up to below 2,000 EUR 0,04 7,6 61
    2,000 up to below 2,500 EUR 0,07 12,1 103
    2,500 up to below 3,000 EUR 0,07 13,4 114
    3,000 EUR and more 0,33 60,4 120
    AWA 2020

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why choose Lust auf Genuss?

  • Lust auf Genuss draws much attention, thanks to its exclusive positioning at the checkout lanes in more than 17,000 retail food stores.
  • Lust of Genuss attracts an affluent readership: 47 % of its readers have a monthly household net income of EUR 3,500. The magazine unites trendsetters with opinion leaders (AWA 2018)
  • Lust auf Genuss is the only AWA-winner among all premium food magazines. (AWA 2018)
  • Lust auf Genuss is a popular magazine, with approx. 152,000 copies sold, outselling ‘Der Feinschmecker’ by more than 50,000 (IVW III/18).
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