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  • Lust auf Genuss

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    Lust auf Genuss is more than just a magazine about enjoying cooking and eating – it also offers inspiration, with 16 pages about lifestyle and living, travelling and more.

    Key data

    Frequency of publication 13 times p.a.
    Publication date Wednesday
    Copy price 4.20 EUR
    Base price (1/1 4c page) 19,100 EUR
    Copies sold 139,426
    Total readership 581,208
    Editorship Anke Krohmer

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,11 19,6 40
    Women 0,47 80,4 159

    Age

    Mill. % Index
    14 - 19 years 0,01 1,8 27
    20 - 29 years 0,05 7,8 57
    30 - 39 years 0,09 16,2 112
    40 - 49 years 0,11 18,9 126
    50 - 59 years 0,15 25,5 136
    60 - 69 years 0,10 17,5 124
    70 and over 0,07 12,3 72

    Education

    Mill. % Index
    Secondary school, no professional training 0,04 7,6 71
    Secondary school, professional training 0,12 21,0 92
    Sixth form college, no A levels 0,22 38,7 105
    A levels or similar, no university degree 0,07 11,5 95
    University degree 0,12 21,1 120

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 1,6 32
    1,000 up to below 1,250 EUR 0,02 4,0 88
    1,250 up to below 1,500 EUR 0,02 3,4 64
    1,500 up to below 2,000 EUR 0,04 7,3 56
    2,000 up to below 2,500 EUR 0,06 10,7 84
    2,500 up to below 3,000 EUR 0,05 8,7 72
    3,000 EUR and more 0,37 64,3 136

    Deadlines

    Express booking possible

    Purchase your ad just two days prior to initial publication.

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    Why choose Lust auf Genuss?

  • Lust auf Genuss draws much attention, thanks to its exclusive positioning at the checkout lanes in more than 17,000 retail food stores.
  • Lust of Genuss attracts an affluent readership: 47 % of its readers have a monthly household net income of EUR 3,500. The magazine unites trendsetters with opinion leaders (AWA 2018)
  • Lust auf Genuss is the only AWA-winner among all premium food magazines. (AWA 2018)
  • Lust auf Genuss is a popular magazine, with approx. 152,000 copies sold, outselling ‘Der Feinschmecker’ by more than 50,000 (IVW III/18).
  • Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/19 | detailed readership profile: AWA 2019 | prices valid from 01.01.2020 | subject to change