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  • Mein schöner Garten Online - The largest gardening portal in Germany

    Mein schöner Garten Online Key Visual

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    Mein schöner Garten Online is the most important German-language gardening portal available online. It offers useful tips and inspiration for everyone, from beginners to gardening, to enthusiastic professional gardeners. The portal is particularly appealing due to its well-researched articles on designing gardens and backyards, as well as the large community.

    Main target audience

    Age

    22,8 % 40-49 years

    Gender

    69,0 % Women

    Net Income

    41,5 % > 3.000 EUR

    Education

    35,3 % Secondary school: Secondary school (West Germany)/Secondary school (former East Germany, daily digit

    Key data

    Portalname Mein schöner Garten Online
    Unique Users 3.40 m
    Page Impressions 13.67 m
    Visits 6.33 m
    Newsletter Subscribers Standalone 137,000
    Facebook Fans 341,050
    Instagram 34,700
    Twitter 2,648
    Pinterest 129,366

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 1,48 35,4 72
    Women 2,70 64,6 127

    Age

    Mill. % Index
    20 - 29 years 0,60 14,3 100
    30 - 39 years 0,81 19,3 134
    40 - 49 years 0,94 22,6 138
    50 - 59 years 0,94 22,4 120
    60 - 69 years 0,49 11,8 86
    70 and over 0,28 6,6 37

    Education

    Mill. % Index
    A levels, degree 0,97 23,2 118
    No general school-leaving qualifications 0,03 0,8 34
    Secondary school, no information 0,97 23,2 70
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 1,45 34,8 115
    A levels or vocational diploma 0,75 17,9 121

    Net income

    Mill. % Index
    Below 1,000 EUR 0,29 7,0 91
    1,500 up to below 2,000 EUR 0,62 14,8 94
    2,000 up to below 2,500 EUR 0,43 10,3 89
    2,500 up to below 3,000 EUR 0,56 13,3 99
    3,000 EUR and more 1,80 43,1 108

    Why choose Mein schöner Garten Online?

  • The largest gardening print and digital magazine in Europe
  • The go-to resource for backyard gardeners
  • 40 years of brand-building and expertise
  • mein schöner Garten Online
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    The largest gardening magazine in Europe with little ad waste thanks to the special-interest target audience.

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    Sources: daily digital facts 06/18 + 12/18 (population: 16+) | IVW 12/18 | Social Media: 30.01.2019 | Publisher information