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  • Mein schöner Garten

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    Mein schöner Garten – Europe's biggest garden magazine – is the market leader in gardening magazines. Mein schöner Garten provides information and inspiration for an active and affluent readership with a wide range of interests.

    Main target audience

    Age

    40,3 % 40 - 59 years

    Gender

    67,8 % Women

    Net Income

    56,9 % > 3,000 EUR

    Education

    32,8 % Secondary school, no A levels (ma)

    ma 2020 II

    Key data

    Frequency of publication monthly
    Publication date Thursday
    Copy price 4.20 EUR
    Base price (1/1 4c page) 29,250 EUR1
    Copies sold 294,9662
    Total readership 1.88 m3
    Editorship Wolfgang Bohlsen
    1 Prices valid from 01.01.2020
    2 IVW II/20
    3 ma 2020 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,61 32,2 65
    Women 1,28 67,8 134

    Age

    Mill. % Index
    14 - 19 years 0,02 0,8 12
    20 - 29 years 0,06 3,4 25
    30 - 39 years 0,18 9,4 64
    40 - 49 years 0,30 16,0 110
    50 - 59 years 0,46 24,3 129
    60 - 69 years 0,37 19,5 136
    70 and over 0,50 26,5 153

    Education

    Mill. % Index
    Comprehensive school 0,01 0,6 15
    Secondary school, no professional training 0,07 3,9 50
    Secondary school, professional training 0,52 27,6 109
    Secondary school, no A levels 0,62 32,8 109
    A levels, no degree 0,19 10,0 68
    A levels, degree 0,47 25,1 140

    Net income

    Mill. % Index
    Below 1,000 EUR 0,04 1,9 29
    1,000 up to below 1,250 EUR 0,05 2,7 65
    1,250 up to below 1,500 EUR 0,10 5,0 84
    1,500 up to below 2,000 EUR 0,18 9,5 83
    2,000 up to below 2,500 EUR 0,25 13,4 98
    2,500 up to below 3,000 EUR 0,20 10,6 91
    3,000 EUR and more 1,07 56,9 122
    ma 2020 Pressemedien II

    Deadlines

    Why choose Mein schöner Garten?

  • Mein schöner Garten is the largest magazine in Europe for gardening
  • Mein schöner Garten is a high-quality resource thanks to its high editorial standards and well-researched expertise with more than 45 years of experience.
  • Mein schöner Garten boasts a strong readership of 1.88 million (ma 2020 II)
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    Advertising in print media of Mein schöner Garten

    Take advantage of all the benefits of a special interest magazine and a publication with a broad readership. A top-quality target audience with high readership loyalty, paired with wide circulation and good economies of scale, make Mein schöner Garten the perfect advertising medium for all aspects of gardening.

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