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  • neue woche - NEW CELEBRITIES, NEW REVELATIONS

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    neue woche is a magazine that entertains its female readership with exciting, varied and informative news: The latest buzz in the lives of celebrities, trends in fashion and beauty, living, food, health, money, law and relationships.

    Main target audience

    Age

    72,0 % ≥ 50 years

    Gender

    86,0 % Women

    Net Income

    46,0 % > 2,000 EUR

    Education

    28,0 % A levels, no degree (ma)

    Key data

    Frequency of publication weekly
    Publication date Friday
    Copy price 1.39 EUR
    Base price (1/1 4c page) 9,210 EUR
    Copies sold 169,994
    Total readership 213,871
    Editorship Tessy Pavelkova

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 14,0 28
    Women 0,18 86,0 170

    Age

    Mill. % Index
    14 - 19 years 0,00 0,5 7
    20 - 29 years 0,01 6,6 48
    30 - 39 years 0,02 8,0 55
    40 - 49 years 0,03 13,0 86
    50 - 59 years 0,03 11,8 63
    60 - 69 years 0,06 27,4 195
    70 and over 0,07 32,6 190

    Education

    Mill. % Index
    Comprehensive school 0,00 0,2 4
    Secondary school, no professional training 0,03 13,0 167
    Secondary school, professional training 0,10 45,0 173
    Secondary school, no A levels 0,06 27,7 92
    A levels, no degree 0,02 8,7 60
    A levels, degree 0,01 5,5 31

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 10,9 152
    1,000 up to below 1,250 EUR 0,02 7,8 184
    1,250 up to below 1,500 EUR 0,03 14,5 222
    1,500 up to below 2,000 EUR 0,05 21,1 181
    2,000 up to below 2,500 EUR 0,03 12,0 85
    2,500 up to below 3,000 EUR 0,02 10,9 94
    3,000 EUR and more 0,05 22,8 51

    Deadlines

    Express booking possible

    Purchase your ad just two days prior to initial publication.

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    Why choose neue woche?

  • More than 9.5 million copies sold in retail stores in 2018
  • Placing the magazine in the top 25 of the best-selling publications with a broad readership in Germany
  • In the top 10 for the segment of weekly entertainment magazines for women
  • Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms
    Sources: IVW IV/19 | main target audience: ma 2020 I | detailed readership profile: ma 2020 I | prices valid from 01.01.2020 | subject to change