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    Every Wednesday OK! presents trends and highlights from the world of the stars. Important parts, of course, are fashion must-haves and beauty-insights from Hollywood. OK! not only knows how the stars stay fit and healthy, but also personally tries the fitness sessions and detox treatments from Pamela Reif and Co. Be it food trends, living inspiration or travel experience – the OK! Team is always up to date and gives weekly coverage on everything that makes life more beautiful.

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 2.40 EUR
    Base price (1/1 4c page) 14,970 EUR1
    Copies sold 44,7872
    Total readership 398,0673
    Editorship Tim Affeld
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 6,6 13
    Women 0,37 93,4 184

    Age

    Mill. % Index
    14 - 19 years 0,05 12,3 186
    20 - 29 years 0,08 20,7 155
    30 - 39 years 0,10 25,9 173
    40 - 49 years 0,05 11,5 81
    50 - 59 years 0,09 23,7 126
    60 - 69 years 0,01 2,7 18
    70 and over 0,01 3,2 18

    Education

    Mill. % Index
    Comprehensive school 0,03 6,9 167
    Secondary school, no professional training 0,03 7,4 94
    Secondary school, professional training 0,05 12,7 52
    Secondary school, no A levels 0,17 42,6 141
    A levels, no degree 0,07 18,6 124
    A levels, degree 0,05 11,8 64

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 3,0 49
    1,000 up to below 1,250 EUR 0,01 1,3 34
    1,250 up to below 1,500 EUR 0,01 3,4 61
    1,500 up to below 2,000 EUR 0,03 7,7 62
    2,000 up to below 2,500 EUR 0,04 10,7 90
    2,500 up to below 3,000 EUR 0,05 12,5 110
    3,000 EUR and more 0,24 61,4 126
    ma 2021 Pressemedien II

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