• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • OK! - more people is not possible

    Contact

    Find your point of contact
    Find your point of contact

    Emotionally! Blazing hot! Enigmatic! OK! - a brand that moves. The hottest gossip from the world of superstars. The stories behind the headlines. The coolest trends.

    Fashion, beauty & more! OK! has recognized the signs of the times and is the only people magazine worldwide that reaches its readers/online users in every phase of their lives: 24 hours a day, 7 days a week. With a unique "one-brand multi-channel strategy" and exclusive content generated daily by the global OK! contributor network. No people magazine networks print, digital and social media as strongly and authentically as OK!

    The glamorous and exciting lives of the stars become the universe of the reader.

    OK! - the brand that never sleeps.

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 2.40 EUR
    Base price (1/1 4c page) 14,970 EUR1
    Copies sold 44,6312
    Total readership 492,9533
    Editorship Tim Affeld
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,06 11,7 24
    Women 0,44 88,3 174

    Age

    Mill. % Index
    14 - 19 years 0,07 13,4 201
    20 - 29 years 0,12 24,1 178
    30 - 39 years 0,12 25,0 170
    40 - 49 years 0,07 15,1 104
    50 - 59 years 0,07 15,0 79
    60 - 69 years 0,03 5,6 39
    70 and over 0,01 1,7 10

    Education

    Mill. % Index
    Comprehensive school 0,03 5,6 134
    Secondary school, no professional training 0,03 5,7 70
    Secondary school, professional training 0,09 17,4 70
    Secondary school, no A levels 0,21 43,5 144
    A levels, no degree 0,08 15,7 106
    A levels, degree 0,06 12,2 68

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 3,6 56
    1,000 up to below 1,250 EUR 0,01 2,0 49
    1,250 up to below 1,500 EUR 0,01 2,3 38
    1,500 up to below 2,000 EUR 0,04 8,5 69
    2,000 up to below 2,500 EUR 0,04 8,8 69
    2,500 up to below 3,000 EUR 0,06 12,9 111
    3,000 EUR and more 0,30 61,8 132
    ma 2021 Pressemedien I

    Deadlines

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

    Find topics and/or platforms