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  • OKmag.de - Emotionally! Hot News! Enigmatic!

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    OK! Magazin Online is the lifestyle website of the stars, which reports on brand-new celebrity news from Hollywood to Berlin every day of the week and knows the latest beauty, fashion, and lifestyle trends.

    You will find users on OK! every day Magazin Online exclusively researched stories and interviews from film, TV, music and society.

    In the fashion sector, a wide range of topics are addressed: the introduction of new designers and labels, the latest collections and trends, the outfits of the stars on the red carpet. In addition, our readers can find comprehensive beauty, living, and party information on cosmetics, travel, galas, and international events.

    Main target audience

    Age

    52,0 % 20-49 years

    Gender

    70,0 % Women

    Net Income

    70,0 % > 2.000 EUR

    AGOF ddf 16+ Q4/20

    Key data

    Portalname OKmag.de
    Unique Users 3.69 m1
    Visits 9.98 m2
    Facebook Fans 73,4003
    Instagram 145,6003
    Pinterest 54,7003
    1 AGOF ddf 16+ Q4/20
    2 IVW Q4/20
    3 February 2021, publisher's statement

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,95 29,4 60
    Women 2,29 70,6 139

    Age

    Mill. % Index
    16 - 19 years 0,12 3,8 82
    20 - 29 years 0,50 15,5 112
    30 - 39 years 0,55 17,1 114
    40 - 49 years 0,60 18,6 126
    50 - 59 years 0,72 22,4 116
    60 - 69 years 0,44 13,7 93
    70 and over 0,29 9,0 51

    Education

    Mill. % Index
    A levels, degree 0,68 21,0 102
    No general school-leaving qualifications 0,02 0,7 35
    Secondary school, no information 0,85 26,1 82
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 1,19 36,9 122
    A levels or vocational diploma 0,50 15,3 99

    Net income

    Mill. % Index
    Below 1,000 EUR 0,22 6,8 104
    1,500 up to below 2,000 EUR 0,43 13,4 93
    2,000 up to below 2,500 EUR 0,34 10,5 97
    2,500 up to below 3,000 EUR 0,45 14,0 100
    3,000 EUR and more 1,46 45,2 103
    AGOF ddf, population 16+, 01 2021

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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