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  • PETRA – Where life meets style

    PETRA shines in a whole new light in 2024 with opulent equipment and more scope! 

    PETRA will focus on more luxury in all areas with a new premium orientation: Fashion, beauty, lifestyle and wellbeing. PETRA builds a bridge between tradition and innovation, classics and trends, everyday life and dreams, luxury and simplicity. Invest in your uniqueness with a brand that has focused on credibility and trust since day one.

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    Key data

    Frequency of publication 6x per year
    Base price (1/1 4c page) 28,900 EUR1
    Copies sold 70,5092
    Total readership 518,1843
    Editorship Tim Affeld
    1 Prices valid from 01.01.2024
    2 IVW IV/23
    3 ma 2023 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,02 4,0 8
    Women 0,50 96,0 189

    Age

    Mill. % Index
    14 - 19 years 0,00 0,8 13
    20 - 29 years 0,05 8,8 67
    30 - 39 years 0,10 20,2 133
    40 - 49 years 0,14 26,4 190
    50 - 59 years 0,13 25,1 137
    60 - 69 years 0,06 12,5 81
    70 and over 0,03 6,3 35

    Education

    Mill. % Index
    Comprehensive school 0,00 0,4 10
    Secondary school, no professional training 0,02 4,0 60
    Secondary school, professional training 0,06 12,5 53
    Secondary school, no A levels 0,24 46,9 158
    A levels, no degree 0,10 18,4 106
    A levels, degree 0,09 17,8 95

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,3 41
    1,000 up to below 1,250 EUR 0,01 1,2 34
    1,250 up to below 1,500 EUR 0,01 2,1 47
    1,500 up to below 2,000 EUR 0,03 5,0 46
    2,000 up to below 2,500 EUR 0,05 10,3 91
    2,500 up to below 3,000 EUR 0,08 16,0 140
    3,000 EUR and more 0,33 63,1 120
    ma 2023 Pressemedien II

    Deadlines

    Why PETRA?

  • PETRA has on the market for over half a century and is one of the best-known women’s magazines.
  • High-spending target group: PETRA readers like to treat themselves to high-quality products and love luxury.
  • 360° brand: PETRA offers creative and individual cross-media concepts across all channels.