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  • petra.de - Your best time is now

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    petra.de is the fashion and lifestyle magazine for the beautiful sides of life. It deals with beauty and fashion trends as well as styling advice, tips for the job and moving lifestyle and zeitgeist topics.

    The petra brand has been in existence for over 40 years and stands for the stylish, consumer-oriented and high-income readership.

    The core target group is women up to 49 years of age. petra users are young, courageous and self-confident, setting the tone and sassy. Trends and consulting topics are presented at eye level and thus address a target group that knows what is important in life and therefore is able to enjoy the beautiful sides of life.

    Main target audience

    Age

    52,0 % 20-49 years

    Gender

    63,0 % Women

    Net Income

    70,0 % > 2.000 EUR

    AGOF ddf 16+ Q4/20

    Key data

    Portalname petra.de
    Unique Users 212,4001
    Visits 418,8002
    Facebook Fans 31,1003
    Instagram 2,9813
    Pinterest 9,5003
    1 AGOF ddf 16+ Q4/20
    2 IVW Q4/20
    3 February 2021, publisher's statement

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,39 24,3 49
    Women 1,20 75,7 149

    Age

    Mill. % Index
    16 - 19 years 0,05 3,3 71
    20 - 29 years 0,17 10,7 77
    30 - 39 years 0,19 11,7 78
    40 - 49 years 0,30 18,8 127
    50 - 59 years 0,47 29,4 153
    60 - 69 years 0,26 16,3 111
    70 and over 0,15 9,7 55

    Education

    Mill. % Index
    A levels, degree 0,28 17,5 85
    No general school-leaving qualifications 0,01 0,5 24
    Secondary school, no information 0,45 28,6 90
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,64 40,5 134
    A levels or vocational diploma 0,21 12,9 83

    Net income

    Mill. % Index
    Below 1,000 EUR 0,09 5,9 90
    1,500 up to below 2,000 EUR 0,23 14,4 99
    2,000 up to below 2,500 EUR 0,16 9,8 91
    2,500 up to below 3,000 EUR 0,22 14,1 101
    3,000 EUR and more 0,72 45,5 104
    AGOF ddf, population 16+, 03 2021

    Suitable topics and/or platforms

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