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  • PLAYBOY

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    PLAYBOY is an international star and a favourite among audiences in Germany since 1972. It’s the men’s bible, classic magazine, brand icon.

    But what makes PLAYBOY contemporary, relevant and indispensable for men? With its wide range of offerings, the most successful and well-known premium men’s magazine offers everything that men love, making it the undisputed leader in the lifestyle sector.

    For more than 45 years, PLAYBOY has been an icon for excellent erotic photography, sophisticated entertainment and inspirational reading, as well as for education, tolerance and self-realisation.

    Main target audience

    Age

    56,0 % 20 - 39 years

    Gender

    90,0 % Men

    Net Income

    42,0 % > 3,000 EUR

    Education

    42,0 % A levels, degree/no degree

    ma 2020 I

    Key data

    Frequency of publication monthly
    Publication date Thursday
    Copy price 6.90 EUR
    Base price (1/1 4c page) 29,200 EUR1
    Copies sold 105,5762
    Total readership 797,0523
    Editorship Florian Boitin
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,71 88,6 180
    Women 0,09 11,4 23

    Age

    Mill. % Index
    14 - 19 years 0,07 8,7 130
    20 - 29 years 0,16 20,3 150
    30 - 39 years 0,18 22,7 154
    40 - 49 years 0,13 16,5 114
    50 - 59 years 0,18 23,0 122
    60 - 69 years 0,05 6,9 48
    70 and over 0,02 2,0 11

    Education

    Mill. % Index
    Comprehensive school 0,03 3,9 92
    Secondary school, no professional training 0,10 12,9 159
    Secondary school, professional training 0,11 14,2 57
    Secondary school, no A levels 0,20 25,7 85
    A levels, no degree 0,13 16,4 111
    A levels, degree 0,22 27,0 151

    Net income

    Mill. % Index
    Below 1,000 EUR 0,08 9,7 151
    1,000 up to below 1,250 EUR 0,02 2,9 71
    1,250 up to below 1,500 EUR 0,03 3,7 61
    1,500 up to below 2,000 EUR 0,08 9,9 80
    2,000 up to below 2,500 EUR 0,09 11,8 92
    2,500 up to below 3,000 EUR 0,09 11,7 101
    3,000 EUR and more 0,40 50,4 108
    ma 2021 Pressemedien I

    Deadlines

    Why PLAYBOY Magazine?

  • The best-known and most successful premium magazine for men offers everything that men love
  • PLAYBOY has been able to keep its subscriptions constant or even increase them in recent years. PLAYBOY currently has 38,165 subscriptions (IVW IV/20).
  • PLAYBOY grows in retail sales against the market trend: According to IVW IV/20, the market leader among men's lifestyle magazines increased its kiosk circulation by a solid +9,11% to 50,932 copies compared to the prior-year quarter.
  • PLAYBOY continues to expand its market leadership and is clearly ahead of its competitors in hard sales (retail sale + subscription).
  • Excellent journalism: PLAYBOY wins two European Publishing Awards, Special Award Cover Shot for 12/2018 and Special Award for the newcomer oft the Year for HOW TO BE A MAN.
  • Advertising in the print media of PLAYBOY

    PLAYBOY offers sophisticated entertainment and supplies its audiences with intriguing topics for conversation. The erotic photography is superb, sophisticated and trailblazing. It serves to stimulate the mind – not just the body. The fashion and lifestyle theming is modern, clear and diverse. The message is that sophistication is the best suit a man can wear. The journalistic content is real, exciting and excellent in the most literal sense of the word. The portraits are intimate and profound. The interviews are oft-quoted.

    PLAYBOY tells the stories of people who made their dreams come true, people who are important and people who someday will be, and people who are famous or interesting for what they do. It’s a well-crafted trifecta of sophisticated men’s entertainment: legendary interviews, exciting stories and excellent photography.

    Through a broad array of exclusive events, sponsorships and cooperations, PLAYBOY brings its brand straight to the end consumer, where it can be experienced up close and in person.

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