Playboy.de publishes reports on the exciting parts of life, beautiful, desirable women, and men who live out their dreams. It’s absolutely true: the users of its lifestyle portal are primarily young, educated and professionally successful men with an above-average household net income.
86,0 % Men
63,0 % > 2.500 EUR
|Page Impressions||17.50 m|
|Newsletter Subscribers Standalone||66,340|
|Facebook Fans||2.24 m|
|20 - 29 years||0,02||12,1||85|
|30 - 39 years||0,03||23,0||159|
|40 - 49 years||0,03||22,1||134|
|50 - 59 years||0,03||22,9||123|
|60 - 69 years||0,01||8,0||58|
|70 and over||0,01||6,0||34|
|A levels, degree||0,04||25,3||129|
|No general school-leaving qualifications||0,00||3,4||145|
|Secondary school, no information||0,04||26,9||81|
|Secondary school: secondary school (West Germany)/secondary school (former East Germany)||0,04||26,7||89|
|A levels or vocational diploma||0,03||17,7||120|
|Below 1,000 EUR||0,02||10,3||133|
|1,500 up to below 2,000 EUR||0,01||8,9||57|
|2,000 up to below 2,500 EUR||0,02||12,2||106|
|2,500 up to below 3,000 EUR||0,01||10,1||75|
|3,000 EUR and more||0,07||49,2||123|
Playboy.de is contemporary, inspiring and stirs emotions.
Playboy.de users appreciate its high-quality presentation of hot-button topics in a clear, contemporary and attractive look, as well as its user-friendliness.
The comprehensive range of editorial topics reflects the journalistic diversity of the Playboy brand that readers, users and fans have valued for years. Everything that men love: widely quoted interviews, inspiring profiles and award-winning reporting, complemented by fascinating photo galleries and high-quality video content from the realms of cars, technology, sport, lifestyle, cuisine, style and entertainment. This unique spectrum of topics and the strong brand image guarantee Playboy.de an extremely attractive target audience, with men accounting for 83 per cent of it.
This makes Playboy.de the perfect platform for emotional and cross-topic brand communication. We would be happy to develop creative, tailor-made concepts for you (native advertising, branded content, influencer marketing, display or social) with a guaranteed spotlight on your brand/product. And it goes without saying that we will also provide transparent campaign tracking and reliable reports for your advertisement.