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  • Playboy.de – Everything that men love is now available in digital format

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    Playboy.de publishes reports on the exciting parts of life, beautiful, desirable women, and men who live out their dreams. It’s absolutely true: the users of its lifestyle portal are primarily young, educated and professionally successful men with an above-average household net income.

    Main target audience

    Gender

    86,0 % Men

    Net Income

    63,0 % > 2.500 EUR

    Key data

    Portalname Playboy.de
    Unique Users 250,000
    Page Impressions 17.50 m
    Visits 827,000
    Newsletter Subscribers Standalone 66,340
    Facebook Fans 2.24 m
    Instagram 168,000

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,12 85,6 174
    Women 0,02 14,4 28

    Age

    Mill. % Index
    20 - 29 years 0,02 12,1 85
    30 - 39 years 0,03 23,0 159
    40 - 49 years 0,03 22,1 134
    50 - 59 years 0,03 22,9 123
    60 - 69 years 0,01 8,0 58
    70 and over 0,01 6,0 34

    Education

    Mill. % Index
    A levels, degree 0,04 25,3 129
    No general school-leaving qualifications 0,00 3,4 145
    Secondary school, no information 0,04 26,9 81
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,04 26,7 89
    A levels or vocational diploma 0,03 17,7 120

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 10,3 133
    1,500 up to below 2,000 EUR 0,01 8,9 57
    2,000 up to below 2,500 EUR 0,02 12,2 106
    2,500 up to below 3,000 EUR 0,01 10,1 75
    3,000 EUR and more 0,07 49,2 123

    Why Playboy.de?

  • Playboy.de is one of the most popular and most successful digital brand magazines in the men’s segment – and boasts a large and loyal user/fan base across all channels.
  • Playboy.de is the distinctive lifestyle portal for men and it publishes new reports on the exciting and special parts of life each and every day.
  • Playboy.de offers a diverse range of opportunities to integrate your brand in an emotional and native way, resulting in it being showcased successfully.
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  • Gallery

    Why your advertisements will be successful on Playboy.de

    Playboy.de is contemporary, inspiring and stirs emotions.

    Playboy.de users appreciate its high-quality presentation of hot-button topics in a clear, contemporary and attractive look, as well as its user-friendliness.

    The comprehensive range of editorial topics reflects the journalistic diversity of the Playboy brand that readers, users and fans have valued for years. Everything that men love: widely quoted interviews, inspiring profiles and award-winning reporting, complemented by fascinating photo galleries and high-quality video content from the realms of cars, technology, sport, lifestyle, cuisine, style and entertainment. This unique spectrum of topics and the strong brand image guarantee Playboy.de an extremely attractive target audience, with men accounting for 83 per cent of it.

    This makes Playboy.de the perfect platform for emotional and cross-topic brand communication. We would be happy to develop creative, tailor-made concepts for you (native advertising, branded content, influencer marketing, display or social) with a guaranteed spotlight on your brand/product. And it goes without saying that we will also provide transparent campaign tracking and reliable reports for your advertisement.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW 05/2019 | AGOF daily digital facts 05/2019 | Social Media: June 2019 (Publisher information) | subject to change