SUPERillu – media home in the eastern part of Germany

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SUPERillu is a magazine for all of Germany, but with a strong focus on the eastern part of Germany. It is deeply rooted in the lives of the people living there. SUPERillu has presented topics that are close to the people living in the eastern part of Germany since 1990. Readers find topics to which they can relate, including their questions, their celebrities, and their lives. SUPERillu covers the needs of its readers in this region like no other magazine on the market.
Main target audience
Age
61,0 % 30 - 69 years
Gender
66,0 % Women
Net Income
42,0 % > 2,500 EUR
Education
68,0 % Sec. School with/without apprenticeship, A levels, no degree
Key data
Frequency of publication | weekly |
Publication date | Thursday |
Copy price | 2.00 EUR |
Base price (1/1 4c page) | 26,060 EUR1 |
Copies sold | 199,2502 |
Total readership | 1.67 m3 |
Editorship | Stefan Kobus |
Detailed readership profile
Gender
Mill. | % | Index | |
Men | 0,57 | 33,9 | 69 |
Women | 1,11 | 66,1 | 130 |
Age
Mill. | % | Index | |
14 - 19 years | 0,03 | 1,8 | 27 |
20 - 29 years | 0,07 | 3,9 | 29 |
30 - 39 years | 0,11 | 6,4 | 43 |
40 - 49 years | 0,16 | 9,7 | 67 |
50 - 59 years | 0,31 | 18,5 | 98 |
60 - 69 years | 0,45 | 26,7 | 186 |
70 and over | 0,55 | 33,0 | 191 |
Education
Mill. | % | Index | |
Comprehensive school | 0,02 | 1,2 | 29 |
Secondary school, no professional training | 0,10 | 5,9 | 73 |
Secondary school, professional training | 0,42 | 25,3 | 102 |
Secondary school, no A levels | 0,85 | 50,9 | 169 |
A levels, no degree | 0,10 | 6,1 | 41 |
A levels, degree | 0,18 | 10,6 | 59 |
Net income
Mill. | % | Index | |
Below 1,000 EUR | 0,11 | 6,6 | 103 |
1,000 up to below 1,250 EUR | 0,10 | 5,9 | 143 |
1,250 up to below 1,500 EUR | 0,13 | 7,9 | 130 |
1,500 up to below 2,000 EUR | 0,23 | 14,0 | 114 |
2,000 up to below 2,500 EUR | 0,39 | 23,6 | 184 |
2,500 up to below 3,000 EUR | 0,25 | 14,7 | 127 |
3,000 EUR and more | 0,46 | 27,4 | 59 |
Deadlines
Express booking possible
Purchase your ad just four days prior to initial publication.
Why choose SUPERillu?
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Advertising in SUPERillu
- The wide range of topics is unique: home region and world, economy and politics, celebrities, stories about people like you and me, extension section offering advice
- Professional journalism with a tinge of colour from the eastern part of Germany ensures that the content speaks to hearts and minds of readers.
- SUPERillu is an effective, trustworthy advertising medium.
- In conclusion: SUPERillu is a critical component of a media plan for all of Germany. With it, your plan can be effective throughout German.
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Suitable topics and/or platforms
Special topics, themed specials and other advertising opportunities are provided by the BCN Topic Preview Tool.