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  • SUPERillu – media home in the eastern part of Germany

    SUPERillu magazine cover

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    SUPERillu is a magazine for all of Germany, but with a strong focus on the eastern part of Germany. It is deeply rooted in the lives of the people living there. SUPERillu has presented topics that are close to the people living in the eastern part of Germany since 1990. Readers find topics to which they can relate, including their questions, their celebrities, and their lives. SUPERillu covers the needs of its readers in this region like no other magazine on the market.

    Main target audience

    Age

    61,0 % 30 - 69 years

    Gender

    66,0 % Women

    Net Income

    42,0 % > 2,500 EUR

    Education

    68,0 % Sec. School with/without apprenticeship, A levels, no degree

    ma 2021 I

    Key data

    Frequency of publication weekly
    Publication date Thursday
    Copy price 2.00 EUR
    Base price (1/1 4c page) 26,060 EUR1
    Copies sold 199,2502
    Total readership 1.67 m3
    Editorship Stefan Kobus
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,57 33,9 69
    Women 1,11 66,1 130

    Age

    Mill. % Index
    14 - 19 years 0,03 1,8 27
    20 - 29 years 0,07 3,9 29
    30 - 39 years 0,11 6,4 43
    40 - 49 years 0,16 9,7 67
    50 - 59 years 0,31 18,5 98
    60 - 69 years 0,45 26,7 186
    70 and over 0,55 33,0 191

    Education

    Mill. % Index
    Comprehensive school 0,02 1,2 29
    Secondary school, no professional training 0,10 5,9 73
    Secondary school, professional training 0,42 25,3 102
    Secondary school, no A levels 0,85 50,9 169
    A levels, no degree 0,10 6,1 41
    A levels, degree 0,18 10,6 59

    Net income

    Mill. % Index
    Below 1,000 EUR 0,11 6,6 103
    1,000 up to below 1,250 EUR 0,10 5,9 143
    1,250 up to below 1,500 EUR 0,13 7,9 130
    1,500 up to below 2,000 EUR 0,23 14,0 114
    2,000 up to below 2,500 EUR 0,39 23,6 184
    2,500 up to below 3,000 EUR 0,25 14,7 127
    3,000 EUR and more 0,46 27,4 59
    ma 2021 Pressemedien I

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why choose SUPERillu?

  • SUPERillu is the most widely read newsstand magazine in the eastern part of Germany
  • SUPERillu reaches more readers located in the eastern part of Germany than magazines such as Spiegel, Stern, Focus and Bild (not including Berlin, source: MA 2018 I)
  • SUPERillu is a critical component of a media plan for all of Germany
  • Gallery

    Advertising in SUPERillu

    • The wide range of topics is unique: home region and world, economy and politics, celebrities, stories about people like you and me, extension section offering advice
    • Professional journalism with a tinge of colour from the eastern part of Germany ensures that the content speaks to hearts and minds of readers.
    • SUPERillu is an effective, trustworthy advertising medium.
    • In conclusion: SUPERillu is a critical component of a media plan for all of Germany. With it, your plan can be effective throughout German.

    Suitable topics and/or platforms

    Special topics, themed specials and other advertising opportunities are provided by the BCN Topic Preview Tool.

    Find topics and/or platforms