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  • Wohnen & Garten

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    Wohnen & Garten is a magazine that offers inspiration for living a sophisticated lifestyle. It provides ideas for uniting the home and garden in one stylish unit with the aid of emotional imagery.

    Main target audience

    Age

    55,2 % 30 - 59 years

    Gender

    67,3 % Women

    Net Income

    48,8 % > 5,000 EUR

    Education

    41,2 % A levels, no degree

    ma 2021 I

    Key data

    Frequency of publication monthly
    Publication date Wednesday
    Copy price 4.50 EUR
    Base price (1/1 4c page) 19,500 EUR1
    Copies sold 191,0662
    Total readership 458,7273
    Editorship Andrea Kögel
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,15 32,7 66
    Women 0,31 67,3 133

    Age

    Mill. % Index
    14 - 19 years 0,02 4,9 74
    20 - 29 years 0,03 6,4 47
    30 - 39 years 0,07 15,4 105
    40 - 49 years 0,09 19,0 131
    50 - 59 years 0,10 20,8 110
    60 - 69 years 0,08 18,2 127
    70 and over 0,07 15,2 88

    Education

    Mill. % Index
    Comprehensive school 0,02 3,6 87
    Secondary school, no professional training 0,01 1,6 20
    Secondary school, professional training 0,06 13,9 56
    Secondary school, no A levels 0,19 41,2 137
    A levels, no degree 0,05 10,2 69
    A levels, degree 0,14 29,5 165

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,3 35
    1,000 up to below 1,250 EUR 0,01 1,9 46
    1,250 up to below 1,500 EUR 0,02 3,6 60
    1,500 up to below 2,000 EUR 0,03 6,4 52
    2,000 up to below 2,500 EUR 0,04 8,8 69
    2,500 up to below 3,000 EUR 0,03 6,7 58
    3,000 EUR and more 0,32 70,3 150
    ma 2021 Pressemedien I

    Deadlines

    Why choose Wohnen & Garten?

  • Wohnen & Garten unites emotional imagery with stylish design, offering a high-end surrounding for advertisement bookings.
  • Wohnen & Garten is the market leader of monthly home magazines in total sales as well as in EV plus subscriptions (IVW IV/20).
  • Wohnen & Garten addresses a readership from the upper income brackets and established members of society who highly value stylish living standards at home and in the garden.
  • Gallery

    Advertising in print media of Wohnen & Garten

    • Wohnen & Garten is a magazine that celebrates a home that is ambient, both inside and out.
    • Wohnen & Garten addresses an affluent readership who are established members of society and highly value stylish living standards at home and in the garden.

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