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    The new ADAC Motorwelt: BCN is leading the way as a general contractor

    As of 5 March 2020, and with a print run of five million, ADAC Motorwelt can be found in over 9,100 EDEKA and Netto supermarkets across Germany.

    Rising sales and guaranteed booklet production during the Corona crisis

    Covid-19 is now defining many aspects of our current social lives and the way we work and operate our businesses. In particular, at times like these, people also have an increased need for information, relaxation and diversion.

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    Countdown for ADAC Motorwelt

    The fully revamped club magazine will be in the hands of consumers starting on 5 March. Until then, preparations are proceeding at full speed.

    Five forecasts for the advertising year 2020

    2019 saw the further transformation of the advertising market. From influencer marketing, to programmatic advertising, right through to digital out-of-home advertising – possibilities for advertisers have been consistently growing over the years. More and more channels for customer acquisition are opening up to companies, making the decision for the right media mix and suitable marketing strategy anything but simple

    BCN and BurdaForward Advertising set to pool marketing from 2020

    BCN and BurdaForward Advertising will share responsibility for the marketing of Burda media brands as well as external clients from 2020. This will allow them to make the most of each other’s strengths – including consulting and excellent cross-media marketing concepts, print and digital competences and technological infrastructure – thus making them useable across the board for all customers and agencies. Both Burda marketers will together become full-service providers and open up to further external clients.

    BCN backs Burda campaign to promote journalism

    Today, Hubert Burda Media is launching the ‘Print macht stark’ (The power of print) campaign designed to highlight the prominent role print journalism in its many forms plays at our company. The campaign represents a social commitment to journalism with its roots in print.

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    Pharmacy Future Pact: Presentation at Expopharm 2019

    The pharmacy ‘Future Pact’ set up by Noweda and Burda recently made a splash at Europe’s largest pharmaceutical trade fair, Expopharm 2019, held in Düsseldorf, Germany. This strong alliance for bricks-and-mortar pharmacies in Germany was established just six months ago with the launch of the Ihreapotheken.de order platform and ‘my life’, a modern pharmacy customer magazine.

    Retail Report 2019: It’s all in the media mix

    Retailers are facing a rapid change. Shopping sprees and spontaneous purchases are declining, while the number of purchases made online continues to increase. The practice of getting advice in retail stores and then buying a product cheaper online – known as advice theft – is flourishing. The Retail Report 2019 by the Gesellschaft für integrierte Kommunikationsforschung (GIK), or the company for integrated communication research, outlines current retail trends and illustrates how retailers can deal with the challenges posed by digitalisation effectively using targeted communication measures.

    BCN Beachparties: networking in the sand

    As a marketer, how do you create a networking opportunity for experienced media consultants and the most important agency partners’ young, net-savvy minds that nobody will want to miss? With inventively presented multimedia knowledge, a host of opportunities to discuss the latest topics and a whole heap of sand – at the BCN beach party held at agency sites around Germany.

    Strong partners in digital marketing: BCN cooperates with styria digital one

    BCN is counting on a marketing partnership in Austria and thus strengthening its international sales network in the online sector, as styria digital one (sd one) is exclusively taking on remarketing of Austrian traffic for Burda’s digital media.

    New and improved ADAC Motorwelt presented for the first time

    ADAC presented its new and improved membership magazine – ADAC Motorwelt – for the first time at the IAA Motor Show in Frankfurt, Germany. In the future, ADAC Motorwelt will offer information, inspiration and services across 100 pages – in a tangibly high-quality look and feel, in a large format and with an incredibly diverse range of content.

    Kölln porridge oats - for nutritious meals throughout the day

    In an ongoing 360-degree campaign for Kölln and the Hamburg-based agency me-diaplan, Kölln porridge oats are set to become the perfect foodstuff for throughout the day, with a diverse range of eye-catching content that presents them as a nutritious foodstuff that isn’t merely confined to the breakfast table.

    Celebrating an Italian attitude to life

    Freedom, indulgence, effortlessness – the Fiat 500 isn’t just a car; it’s a symbol for enjoying life the Italian way. Burda and ProSiebenSat.1 are turning this feeling into something tangible with an emotional 360-degree campaign titled ‘La Dolce Vita’ (the sweet life). The partners’ marketing companies – BCN and Seven One Media – are interweaving a wide range of content modules in print, TV, online and social media to spark interest in the Italian experience with Fiat among the target audience of women aged between 20 and 39.

    ADAC & Burda: Strategic partnership for new “ADAC Motorwelt” magazine

    The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, and has entered into a strategic collaboration with Hubert Burda Media to make this happen. Burda subsidiary BCN will be acting as general contractor from the first quarter of 2020 and will be responsible both for the production, manufacturing and printing and for the editing, marketing and distribution of Europe’s biggest magazine.

    b4p trends #3–2019 – Established media enjoying great trust

    The persistent discussions surrounding the topic of ‘Fake News’ have led to an increasing number of people paying attention to which sources certain information comes from, and considering it wise to consult a greater number of sources to ascertain the truthfulness of news.

    Healthlab by Burda - The healthcare market of tomorrow

    A new location for an established event: last Wednesday, BCN and the national Burda media groups BurdaStyle, BurdaLife, BurdaNews and BurdaHome held the fourth Healthlab by Burda aimed at healthcare decision makers.

    BCN & Playboy: 360 degree branding – and more!

    PLAYBOY has once more become a tangible brand – consumers can now experience what makes this brand extraordinary in print, on all digital platforms and in real life at events. Part of this cross-linking concept involves some content first being tested out in digital ‘Special Editions’ before being converted to print media – which means that great content never goes to waste. Marketing has now become 360 degrees and is available from a single provider. The acquisition of Playboy.de means that the brand will be marketed completely by BCN (Burda Community Network) from now on.

    BCN & ELLE: Lodenfrey celebrates true style icons together with ELLE

    What does it mean to have a true sense of style? Lodenfrey will show consumers what it takes from 6 March 2019 onwards with a native print and point of sale campaign developed with BCN, a marketer of the Hubert Burda Media Group, and the premium brand ELLE. ELLE will put together a collection of must-haves for spring from 15 top Lodenfrey brands with ‘True style icons’ as the overarching theme. Famous international brands such as Etro, Polo Ralph Lauren, Brunello Cucinelli and Emporio Armani, as well as German brands such as Odeeh, Talbot Runhof and Windsor, are among the labels participating in the campaign.

    Burda study proves the effectiveness of samples

    Samples generate interest, motivate customers to try products and are among the top reasons for making purchases

     

    Whether it’s trying out fragrances, shampoos or make-up, integrating product samples into magazine ads makes the advertisement more effective and encourages customers to make a purchase. That is the conclusion of a new joint study about ad specials* by Burda distributor BCN and Burda’s central research department, Market Media Insights (MMI). For example, fragrance samples increase consumer interest in an advert by 63 %. And that’s not all: For 64 % of those surveyed, samples are also the reason why they finally went on to buy a given cosmetics product.