BCN is counting on a marketing partnership in Austria and thus strengthening its international sales network in the online sector, as styria digital one (sd one) is exclusively taking on remarketing of Austrian traffic for Burda’s digital media. The focus here will lie on Burda’s diverse people and lifestyle offers, including bunte.de, burdastyle.de, elle.de, freundin.de, harpersbazaar.de, instyle.de, focus-arztsuche.de, playboy.de, superillu.de, haus.de, daskochrezept.de and einfachbacken.de.
Sd one is Austria’s leading online marketer and an innovative sparring partner for companies undergoing digitalisation. As such, sd one is responsible for the digital marketing of Austrian Styria Media Group portals such as kleinezeitung.at, DiePresse.com, ichkoche.at, wienerin.at and ligaportal.at, as well as external online offers like gofeminin.at, wetter.tv and much more.
Mandy Schwab, Director Digital Media of the Burda Community Network, is thrilled about the partnership with sd one:
“As Austria’s leading online marketer, sd one is a highly desirable partner, and we’re delighted to be able to occupy the digital people and lifestyle market in Austria to even greater success.”
The course for the partnership was set back at the Cannes Lions 2018. The cooperation began in September 2019 after an antitrust approval process.
Xenia Daum, Managing Director at styria digital one, sees a promising expansion of the existing offer in this marketing partnership with one of the most successful media companies in Europe:
“The Internet knows no bounds. We have always thought about the bigger picture, as well as outside the box. We are very much looking forward to the partnership and the fact that we will be able to offer our customers high-quality media from Burda in our portfolio from now on.”