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    | News

    BCN is now turning to Integral Ad Science (IAS) for web optimisation

    BCN is now working together with Integral Ad Science (IAS), the world’s largest technology provider for ad verification. The established IAS publisher solutions are used to verify and optimise digital advertising.

    This enables BCN’s advertising clients to optimise the effectiveness and efficiency of their digital ads. This is achieved through even more targeted and effective ad placement. In order to further support efforts for the best possible advertising placement by means of effective technology, in the future, agencies and advertisers will be able to rely on IAS to integrate invalid traffic, viewability and brand safety measurements in all campaigns realised by BCN.

     

    “As premium advertising marketers, we see it as our responsibility to our advertisers and agency customers to ensure the highest possible quality and brand security in the context of delivering advertisements across all channels. We have found a strong partner in IAS, who not only helps us to track the relevant metrics – such as the visibility of advertising media – and to optimise not only traditional, but also programmatic advertising campaigns in a targeted and individualised manner.”

    Mandy Schwab

    Director Digital Media, Burda Community Network

    This enables BCN’s advertising clients to optimise the effectiveness and efficiency of their digital ads. This is achieved through even more targeted and effective ad placement. In order to further support efforts for the best possible advertising placement by means of effective technology, in the future, agencies and advertisers will be able to rely on IAS to integrate invalid traffic, viewability and brand safety measurements in all campaigns realised by BCN.

    “Working together with BCN is an important milestone in the German-speaking world and we are very proud to be partnering with one of the largest, traditional publishing houses. As part of this partnership, we will not only act as a measurement service provider in the future, but also as a communicative intermediary between the individual parties to ensure more effective deliveries and optimised results for all players.”

    Oliver Hülse

    IAS Managing Director CEE

    Integral Ad Science (IAS) is the world’s largest independent technology provider for the verification of digital advertising. The company develops solutions for greater transparency and quality in the areas of brand safety, ad fraud and viewability. Their portfolio makes up more than 3,000 advertisers, 2,500 publishers and 150 technology providers. As experts in data science and data engineering, IAS is partners with the world’s largest technology companies and social networks. IAS is certified by the Media Rating Council (MRC), is an active member of the German Federal Association of the Digital Economy (BVDW) and is actively involved in the German Advertisers Association (OWM). This New York-based company was founded in 2009 and is now active in 13 countries. Oliver Hülse manages the business activities for Central and Eastern Europe from the German locations in Berlin and Hamburg. More information is available at www.integralads.com.