Effective immediately, BCN is taking on the digital marketing of gofeminin.de, one of the most prominent online portals for women in Germany. The marketing covers all advertising opportunities – commercial content solutions including social media and influencer marketing, display and video, in addition to the programmatic business. In a collaboration with Burda’s most successful digital media (such as freundin.de, BUNTE.de, InStyle.de, ELLE.de and BAZAAR.de), the partners aim to increase relevance and reach among female target groups. The two combined represent the biggest online digital media presence for women 16 years and older.
“gofeminin and BCN are a great fit! With the combined impact of our digital services for women, we can offer customers outstanding advertising opportunities. BCN’s network opens up new, high-quality customer relationships. We want to keep growing together with BCN and are thrilled about this cooperation, which we will now develop gradually.”
The online magazine gofeminin.de has been one of the top sites for women for 20 years. Focused on ‘female empowerment’, the practical and inspiring content is designed to encourage women and support them in their daily lives. The content is always practical and relevant to daily life, whether it relates to jobs, motherhood, food or beauty. Furthermore, a large community has grown around gofeminin.de that shares personal experiences and advice on emotional issues.
“We are contributing our strengths in digital marketing to this cooperation: integrated solutions, programmatic expertise and concept creation for customised offers. As such, we continue to position ourselves as a full service provider within our digital-only services.”