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    ADAC Motorwelt boasts 5.9 million readers

    A compass for the mobile lifestyle: ADAC Motorwelt reaches around 5.9 million readers and inspires them with 180 pages of premium content in each issue. This claim is corroborated by the results of the Allensbach market and advertising media analysis (Allensbacher Markt und Werbeträgerana-lyse, AWA) 2021, which were published today (28 June 2021). According to the study, the club mag-azine has the second highest reach of all magazines surveyed.

    Getting in on hyperlocal marketing with nebenan.de

    BCN is getting in on the marketing of nebenan.de, Germany’s biggest neighbourhood platform with 1.9 million users. The platform enables advertisers to market to audiences at the local street level and maximise native advertising content.

    B4P TRENDS #2-2021: GERMANY AND FOOTBALL – HOW THE MEDIA BENEFIT FROM IT

    The European Football Championship that kicks off today is ray of hope for many football fans. After countless cancelled matches and empty stadiums, the tournament hopes to breathe life back into the sport. But how do Germans follow football coverage? And which media are the fans’ first port of call?

    Research

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    Sustainability report: conscientious consumption requires brands to reinvent themselves

    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be successfully translated into the marketing strategy of companies: Concretely: What the society's changed awareness of brand positioning, multiplier target groups and advertising material creation means.

    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas

    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the Corona pandemic have on our media and leisure behaviour? We were also interested in: How will the Christmas season be under pandemic sedation this year?

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    Our men's magazines showcase the entire spectrum of modern masculinity

    Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience for marketing? The new Men’s Report from Burda’s Media Market Insights research department reveals a diverse and thought-provoking portrait of the transformation in contemporary concepts of masculinity.

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