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    Zwischen Fernweh und Vernunft – die Reisepläne der Deutschen

    Auch wenn sich die Reiseplanungen unter aktuellen Pandemiebedingungen schwierig gestalten: Wie sehen die Urlaubspläne der Deutschen für 2021 und 2022 aus? Und was haben sie im Urlaub vor, wenn sie nicht reisen können? Die neueste best for planning trends-Befragung hat sich mit dem Sehnsuchtsthema Reisen auseinandergesetzt.

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    For our Planet startet mit dem Klimagazin eine Reihe an Sonderveröffentlichungen

    Unter der Verlagsmarke For Our Planet will der BurdaVerlag mit eigens entwickelten Produkten und Services das Thema Nachhaltigkeit weiter vorantreiben. Zu den ersten Angeboten, die in dieser neuen Verlagseinheit entstanden sind, gehören publizistische Sonderveröffentlichungen und eine Nachhaltigkeitskonferenz.

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    FOCUS Special highlights the appeals of Carinthia

    Introducing Carinthia: With a special advertising publication, the upcoming issue of FOCUS will highlight the southernmost state in Austria as both a travel destination and a business location. It will be published on 3 April 2021 in cooperation with Kärnten Werbung, together with the regular issue of FOCUS.

    Research

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    Sustainability report: conscientious consumption requires brands to reinvent themselves

    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be successfully translated into the marketing strategy of companies: Concretely: What the society's changed awareness of brand positioning, multiplier target groups and advertising material creation means.

    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas

    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the Corona pandemic have on our media and leisure behaviour? We were also interested in: How will the Christmas season be under pandemic sedation this year?

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    Our men's magazines showcase the entire spectrum of modern masculinity

    Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience for marketing? The new Men’s Report from Burda’s Media Market Insights research department reveals a diverse and thought-provoking portrait of the transformation in contemporary concepts of masculinity.

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