News & Research

BurdaVerlag aims to promote sustainability through its own products and services under a publishing brand named ‘For Our Planet’. Kicking off the planned series of special publications is the first issue of the recently established ‘Klimagazin’.

Introducing Carinthia: With a special advertising publication, the upcoming issue of FOCUS will highlight the southernmost state in Austria as both a travel destination and a business location. It will be published on 3 April 2021 in cooperation with Kärnten Werbung, together with the regular issue of FOCUS.

Procter & Gamble is starting a campaign for the Easter holidays that focuses on happy moments with grandparents as part of its #StrongerTogether initiative. BCN is expanding its comprehensive #StrongerTogether cross-media concept to include the target group of “Best Agers”. This campaign is being rolled out together with Burda media such as Lisa, FREIZEIT REVUE, Frau im Trend, SUPERIllu and Burda’s influencer marketing unit, brands you love.

Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the Corona pandemic have on our media and leisure behaviour? We were also interested in: How will the Christmas season be under pandemic sedation this year?

Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience for marketing? The new Men’s Report from Burda’s Media Market Insights research department reveals a diverse and thought-provoking portrait of the transformation in contemporary concepts of masculinity.