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    News

    [Translate to En:]
    For our Planet launches Klimagazin, a series of special publications

    BurdaVerlag aims to promote sustainability through its own products and services under a publishing brand named ‘For Our Planet’. Kicking off the planned series of special publications is the first issue of the recently established ‘Klimagazin’.

    [Translate to En:]
    FOCUS Special highlights the appeals of Carinthia

    Introducing Carinthia: With a special advertising publication, the upcoming issue of FOCUS will highlight the southernmost state in Austria as both a travel destination and a business location. It will be published on 3 April 2021 in cooperation with Kärnten Werbung, together with the regular issue of FOCUS.

    [Translate to En:]
    Procter & Gamble and Burda launch emotional campaign targeting people over 50

    Procter & Gamble is starting a campaign for the Easter holidays that focuses on happy moments with grandparents as part of its #StrongerTogether initiative. BCN is expanding its comprehensive #StrongerTogether cross-media concept to include the target group of “Best Agers”. This campaign is being rolled out together with Burda media such as Lisa, FREIZEIT REVUE, Frau im Trend, SUPERIllu and Burda’s influencer marketing unit, brands you love.

    Research

    [Translate to En:]
    Sustainability report: conscientious consumption requires brands to reinvent themselves

    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be successfully translated into the marketing strategy of companies: Concretely: What the society's changed awareness of brand positioning, multiplier target groups and advertising material creation means.

    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas

    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the Corona pandemic have on our media and leisure behaviour? We were also interested in: How will the Christmas season be under pandemic sedation this year?

    [Translate to En:]
    Our men's magazines showcase the entire spectrum of modern masculinity

    Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience for marketing? The new Men’s Report from Burda’s Media Market Insights research department reveals a diverse and thought-provoking portrait of the transformation in contemporary concepts of masculinity.

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