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    The more precise the data, the better the media planning.

    B4P trends
    Best for planning trends

    To complement ‘best for planning’, the GIK releases ‘best for planning trends’ every two months, which contains important information about the latest trends in media use, new products and consumer behaviour. This enables faster identification of the latest developments and allows capabilities to be more quickly realised and utilised. The data is collected via an online questionnaire six to ten times per year. Many of the results appear in the b4p main study.


    Best for Tracking (b4t)
    Best for tracking (B4T)

    best for tracking combines two approaches – creative tracking and brand tracking – to produce an informative study. This study enables you to analyse the effectiveness of the campaign itself and quantify the contribution of a range of media platforms to your campaign’s success.

    Best for planning (B4P)

    As the first market media study, best for planning makes it possible to plan ahead for media convergence. Since 2013, b4p has been providing comprehensive analysis of media usage and consumer behaviour. It also serves as a valuable source of data for all brand managers. The study consolidates all important performance data and key indicators, thereby helping to improve the efficiency of media investments.