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    The more precise the data, the better the media planning.

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    Sustainability report: conscientious consumption requires brands to reinvent themselves

    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be successfully translated into the marketing strategy of companies: Concretely: What the society's changed awareness of brand positioning, multiplier target groups and advertising material creation means.

    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas

    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the Corona pandemic have on our media and leisure behaviour? We were also interested in: How will the Christmas season be under pandemic sedation this year?


    The latest analysis from best for planning has revealed that the topic of health has become more important for people over the past few years. The ongoing situation with the coronavirus is also increasing the importance of the health industry, but that’s not the only driving force behind it.

    The new best4 Brands Report on brand power is here!

    So, what do brands need to achieve today in order to remain relevant and connected to customers and guarantee customer loyalty? The latest best4 Brands Brand Power Report (in German) from the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, GIK) provides answers.

    More insights for strong brand communication

    The new best4planning market media study is here! With its latest publication for 2020, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, GIK) is releasing its ‘best for planning (b4p)’ study for the eighth time. This time, the study pools insights on mobility, cashless payments, sustainability and nutritional styles.

    Burda study analyses media and purchasing behaviour during the Corona crisis

    What do Burda readers do when the Corona crisis forces them to work at home and leisure activities are severely limited by restrictions on outdoor activities? In addition to tidying, cleaning up and walking, reading, watching television and searching online are currently among the top five occupations.