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  • AR/VR Ad

    AR/VR Ad

    The mobile AR/VR ad enables the user to discover a new world on a smartphone display. The user will be asked to turn on the camera function and will find the advertised product going live.


    • Art work and visuals in production quality
    • 360° panorama image (spherical panoramas pixel width to height is equal to 2:1)
    • Content for the Hot-Spots (optional)

    File format: 300x250 or 300x600

    Technology: HTML, VR-and 3D-JavaScript-Framework

    File size creatives: 300 KB

    Basic interaction: gyromovement left/right and up/down, requirement is a camera approval of the user


    BCN - technical specifications


    Please make sure to deliver all information and creatives needed, 5 days prior to start of the campaign. Please send the following information to this e-mail address: bcn.campaigning(at)burda.com

    • Advertiser name
    • Campaign name
    • Booking period
    • Booked pages or placement
    • Ad formats
    • Contact person

    Please send 3rd party redirects in a separate file as an attachment. All ad material provided has to be SSL-encrypted. Third-party tracking and view time measurements are allowed but must be SSL-encrypted. We allow tracking pixel and click counters but no JS pixel.



    • Please provide HTML5 formats as redirects and send us additional fall-backs as images (JPEG, GIF or PNG)
    • All formats have to be SSL-encrypted
    • We do not support expandable ad formats
    • Auto play is not accepted in any case. There has to be a user interaction for example a mouse-over click to play the sound off the video.
    • BCN uses a frequency capping for every campaign.