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  • Choice Ad

    Choice Ad

    The user swipes several banners to rate them with hot or not. Simultaneously, the user can be redirected to the landing page directly by clicking on the ad. Having rated all banners, an end card (call-to-action) appears.

    File size: max. 20 MB

    File format: 2-4 banners each 256x256 + the last banner 300x250px | CI option: Hot or Not graphics can be send to us customized.

     

    BCN - technical specifications

    CREATIVE DELIVERY

    Please make sure to deliver all information and creatives needed, 5 days prior to start of the campaign. Please send the following information to this e-mail address: bcn.campaigning(at)burda.com.

    • Advertiser name
    • Campaign name
    • Booking period
    • Booked pages or placement
    • Ad formats
    • Contact person

    Please send 3rd party redirects in a separate file as an attachment. All ad material provided has to be SSL-encrypted. Third-party tracking and view time measurements are allowed but must be SSL-encrypted. We allow tracking pixel and click counters but no JS pixel.

     

    BASIC INFORMATION

    • All formats must be SSL-encrypted
    • We do not support expandable ad formats
    • Auto play is not accepted in any case. There has to be a user interaction for example a mouse-over click to play the sound off the video.
    • Please be aware that we don't accept ads with a close button
    • BCN uses a frequency capping for every campaign.
    • All MEW ads can be delivered in double resolution to improve the representation on retina displays. Example: A Medium Rectangle ad 600x500px will be shown in 300x250 (don’t forget to pay attention to the file size!