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  • Vario Flip

    Vario Flip

    Simple but clever! The VarioFlip offers an unique integration into the an editorial environment and guarantees interaction with the brand. In order to read and finish the editorial article, the reader must take the flap literally with his hands.

  • realizable with die-cut
  • active interaction with the ad and piques the readers curiosity
  • The integrated flap in the middle of the ad playfully connects two ad motives and - depending on the position of the flap - expands the content.

    Technically realisable:

    • Perfect binding or saddle-stitching