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  • About BCN

    The unique connection between people, brands and media.

    The Burda Community Network (BCN) is the multichannel marketer of Hubert Burda Media and other clients, such as the KLAMBT media group.

    The BCN stands for content-based 360-degree solutions as well as digital-only, print, cross-media and live solutions. The spectrum ranges from print (special) advertising formats to native and programmatic advertising as well as event sponsoring.

    We handle a marketing portfolio of around 250 national titles and media brands thanks to various partnerships in the German-speaking media landscape. It translates into a net reach of more than 59 million readers and users, which means we reach more than 85 per cent of the population (over 14 years of age) in Germany (best for planning III/2020).

    We reach 32.5 million readers via our comprehensive range of magazines (including the portfolio of BurdaVerlag and the KLAMBT media group, and Playboy), making us the No. 1 marketer of print media in Germany. We achieve a 16.5 per cent share of the national mass-circulation print advertising market and a total turnover of €534 million with our national marketing portfolio (source: Nielsen Media Research, 2020).

    In addition, we offer a high-profile digital portfolio with the Burda platforms such as bunte.de, focus.de and netdoktor.de, as well as KLAMBT digital, gofeminin.de and onvista, with which we reach 45.24 million unique users (source: daily digital facts; sample: E16+; aver. month (Jan–Feb 2021); sample: media combination BCN, BFA & KLAMBT).

    We have the right specialists and an agile network!

    Our DNA is a broad network of experts in a wide range of industries such as automotive, beauty, energy, fashion and luxury, finance and services, food and beverage, health, home and garden, leisure and tourism, retail, telecommunications and technologies.

    Our innovative organisational structure, which includes two market divisions (Client Services for Advertising Clients as well as Media Sales and Digital Media for Agencies), enables us to leverage our bundled industry and market expertise to best serve our customers. Digital Media supports digital campaign concepts and is an expert for all programmatic solutions. We develop cross-media and cross-technology communication solutions, tailored and targeted to your brand and your specific communication needs. And we do it all with full-service campaign management from consulting to conception, including implementation.

    And we can do even more: As the general contractor for ADAC Motorwelt, we are responsible for editing, branding, marketing and distribution of a complete media product alongside production, manufacturing and printing. Likewise, we can create omnichannel solutions for completely new media brands such as my life, Germany’s new pharmacy magazine.

    Our network also includes the creative agency b.famous content studios and AdTech Factory for end-to-end ad management. Advertising solutions are created individually, creatively, efficiently and quickly.

    With our industry expertise, we bring our special understanding of the consumer together with the aims of our advertising clients and our clients’ business models to develop creative themes and content-based concepts, no matter whether it is for just a single order, a strategic partner or a marketer. In this way, we help build a strong connection between people, brands and media.

    Wherever your challenge may lie, our network has the solution –  and a personal contact to coordinate everything for you.

    Let us work together to help you strengthen your relationship to your target audiences.